Lesson 1: Introduction

The YES Advantage e-course is for marketers, small business owners, and anyone who’s creating, revamping, or tweaking a website to lead more people to YES! In the course, you’ll discover the must-have, YES-driving elements and content you need on your site to build trust and confidence from the moment a visitor arrives. As part of the class, I’ll walk you through creating a compelling homepage headline, or USP, that draws readers in and lets them know they’re in the right place.