Want me to like what I see when I encounter your content? Then your content should make a great first impression. Your color scheme makes sense. The graphics you choose fit the message. Your site and content look inviting, and easy to digest. YES! I like what I'm seeing.
I appreciate when your words flow well, and thoughts transition smoothly. Grammar errors don't trip me up. You make perfect sense. You speak to me, not at me, and don't hit me with unfamiliar jargon. Your differentiators and USP are clear. YES! I like what I'm hearing.
Your stuff ... links, forms, menus, downloads, cart ... it all works. You anticipated my questions and objections so I don't have to wonder, email, or call. Your contact information is easy to find. You care about my journey through your content, and it shows. YES! I like what I'm experiencing.
I like what I see and hear, and my experience. I know what I'm getting. You provide evidence and social proof. The value exchange you're proposing feels right. You've made me feel comfortable about doing business with you. In fact, I don't want to do business with anyone else! YES, I want to take the next step.
Are you an entrepreneur, thought leader, small business owner, or marketer?
Do you want to create a purposeful stream of marketing content that activates the know-like-trust factor and leads people to want to do business with you?
Let's work together to:
It could be web content, ebooks, one-sheets, blog posts, success stories, email sequences, lead magnets, landing pages, brochures ... whatever content will best represent YOU online ... content that educates prospects, answers their questions, overcomes their objections, and provides evidence that YOU are uniquely positioned to bring about the transformations your prospects want.
BUT ... cementing that know-like-trust factor takes more than smooth words on the screen. It takes a smooth experience all around, from the moment a prospect first lays eyes on your brand to how they look for and find information, from how they judge your accessibility to how they click here, download there, and, finally, add to cart, request the demo, send the email, make the call.
If you work with me you'll discover that's what I'm all about: creating smooth content experiences that lead more people to YES.
( Awww ... blushing! )
Here’s what you need to know about Renae. She’ll quickly understand your market, audience, solution, and unique value proposition. She also has an amazing ability to adapt to markets and to write for specific audiences.
What a fabulous person to work with! If it’s the written word, Renae can help you— she’s done everything from straightforward editing to taking our raw, unformed ideas and turning them into fabulous marketing content.
User Experience and Market Researcher
Renae’s exceptional work requires little revision and oozes with passion for the subject matter and writer’s craft. She’s gifted and highly productive, and a highly accountable person to serve as a virtual extension of your staff.
Director of Product Marketing
The first step more YESes is to shine like the brightest star in your competitive sky.
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Staying connected to your audience requires a steady stream of content: blog content, social content, email newsletter content, video content. The Blog Post Inspiration Deck sparks your creativity and inspiration with more than 8,000 unique content ideas -- enough to create a piece of content a day for the next 22 years!