Not getting as many YESes as you'd like? Then you need this ebook. In it, learn five QUICK ways to improve your content -- web content, ebook content, blog content, landing page content, lead magnet content, email content, and more. Better content. More YESes!
Want me to like what I'm seeing? Then your website and content should make a great first impression. Your color scheme makes sense. The graphics you chose fit the message. Your site and content look inviting, and easy to digest. YES! I like what I'm seeing.
I appreciate when your words flow well, and thoughts transition smoothly. Grammar errors don't trip me up. You make perfect sense. You speak to me, not at me, and don't hit me with unfamiliar jargon. Your differentiators and USP are clear. YES! I like what I'm hearing.
Your stuff ... links, forms, menus, downloads, cart ... it all works. You anticipated my questions and objections so I don't have to wonder, email, or call. Your contact information is easy to find. You care about my journey through your site and with your content, and it shows. YES! I like what I'm experiencing.
I know what I'm getting. You've answered my questions and overcome my objections. I've seen the proof. The value exchange you're proposing feels right. You've made me feel comfortable about doing business with you. In fact, I don't want to do business with anyone else! YES! I want to take the next step.
I'm sure you've heard it said that empathy, or the ability to see your business through the eyes of others, is the most important element in marketing. Yet it's the element I find lacking most often--especially online.
That’s why I’m here. I act like a mirror, showing you how the people who come across your content experience it. Do they quickly get what you do? Do they understand your differentiation and value? Do they feel confident enough to take the next step in your process, whatever that may be?
Although writing is my talent, empathy is my Super Power. It’s the gift I’ll use to help you create marketing content that resonates, content that leads more people to YES.
( Awww. I'm blushing! )
Here’s what you need to know about Renae. She’ll quickly understand your market, audience, solution, and unique value proposition. She also has an amazing ability to adapt to markets and to write for specific audiences.
What a fabulous person to work with! If it’s the
written word, Renae can help you — she’s done everything from straightforward
editing to taking our raw, unformed ideas
and turning them into fabulous marketing content.
User Experience and Market Researcher
Renae’s exceptional work requires little revision and oozes with passion for the subject matter and writer’s craft. She’s gifted and highly productive, and a highly accountable person to serve as a virtual extension of your staff.
Director of Product Marketing