Is there one thing about you or your business that makes customers talk about you? If so, that might be your "talk trigger," a term coined by Jay Baer and Daniel Lemin in their book, Talk Triggers.
What’s a talk trigger? Ted Wright, CEO of the word-of-mouth-marketing agency Fizz, puts it this way in Talk Triggers’ foreword:It could be an unusually large menu, a cookie left on your hotel pillow, a hotline that connects customers directly to the CEO, or funny hold music. Whatever it is — and it can be almost anything — you need it to create word of mouth.
Here’s the beautiful thing: talk triggers work even if you’re a small business … even if YOU are the CEO of a one-person company.
These triggers can become what you’re known for, and what people talk about spontaneously — which is basically free marketing for you.
I’m a marketing writer / editor / blogger / writing and blogging coach. Here are a few talk triggers I could potentially use in my business:
That list took me about two minutes to come up with.
Brainstorm for no more than five minutes about potential talk triggers for your business, and share your ideas with me in the comments.
The more people share, the more ideas we’ll all have to choose from. And isn’t sharing what the Internet is all about?
Do you sweat the small stuff? Do you want your online presence to inspire trust and confidence? Do you grit your teeth when others don't care enough about YOUR web experience? Are you all about creating an excellent website and excellent content that makes it easy for people to get to know, like, and trust you and buy your stuff?
I think we might be soul mates. And I'd love for you to join my tribe.
When you do, I'll alert you to new blog posts, new programs and products, and new ways for you to create excellent, frictionless, online experiences that lead more people to YES! I promise to be relevant and real, and to send only thoughtful content and advice.
Renae Gregoire works with passionate people who need help capturing their brilliance and conveying it clearly, concisely, and effectively. She pulls out the bits of knowledge and wisdom that live inside you, organizes those bits into coherent, reader-focused messages, and then builds on those messages to create anything from a piece to a suite of marketing content designed to lead people to say YES to your offers.