writing to influence and convert
A Primer on Clarity for CEOs, Founders, and Experts Who Write to Build Influence and Sell
If you've ever struggled to capture, solidify, or move readers to act on your ideas in writing, this Primer is for you.
After 20 years of writing and editing for smart, passionate CEOs, founders, and entrepreneurial experts, I've discovered that most struggles with "writing" have little to do with the ability to write. Most struggles I see have more to do with issues around clarity—clarity of ideas, and clarity of the needs of readers.
Inside Writing to Influence and Convert, find a brief journey into the elements of clarity, a look at some of the baggage that gets in the way of clarity, and a series of questions to ask yourself when you struggle to put your ideas on the page.