Using a white paper series to introduce a new methodology in lead management
This B2B prospecting and lead management firm came to me wanting to develop a four-part whitepaper series introducing what was then a new three-pronged methodology for "fixing leaks in the sales pipeline."
To write the papers, which I eventually named the "Breaking Traditions" series, I digested numerous research reports, articles, and other papers, and conducted an in-depth interview with the firm's head of marketing.
View the white paper sample
Click the image below to read an early draft of the first whitepaper in the series.
Note that this draft did not yet include sidebars, pull quotes, and graphic recommendations.
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