This B2B prospecting and lead management firm came to me wanting to develop a four-part whitepaper series introducing what was then a new three-pronged methodology for "fixing leaks in the sales pipeline."
To write the papers, which I eventually named the "Breaking Traditions" series, I digested numerous research reports, articles, and other papers, and conducted an in-depth interview with the firm's head of marketing.
Click the image below to read an early draft of the first whitepaper in the series.
Note that this draft did not yet include sidebars, pull quotes, and graphic recommendations.
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Renae Gregoire is a content mentor and clarity expert changing the world one outstanding leader at a time. The coaches, consultants, and experts she works with have big visions for creating transformational change--if only they could create that content! Her work typically involves a blend of strategy and wordsmithing, with a heavy focus on the reader's perspective. Renae is also the creator of the Blog Post Inspiration Deck, the Blog Your Brilliance online program, and the Content Coaching Club.