Whitepaper: Four-part series for lead management company | Marketing content writer | ineedcopy.com

Whitepaper: Four-part series for lead management company

Using a white paper series to introduce a new methodology in lead management 

This B2B prospecting and lead management firm came to me wanting to develop a four-part whitepaper series introducing what was then a new three-pronged methodology for "fixing leaks in the sales pipeline."

To write the papers, which I eventually named the "Breaking Traditions" series, I digested numerous research reports, articles, and other papers, and conducted an in-depth interview with the firm's head of marketing.

View the white paper sample

Click the image below to read an early draft of the first whitepaper in the series.

Note that this draft did not yet include sidebars, pull quotes, and graphic recommendations.

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About the Author

Renae Gregoire works with passionate people who need help capturing their brilliance and conveying it clearly, concisely, and effectively. She pulls out the bits of knowledge and wisdom that live inside you, organizes those bits into coherent, reader-focused messages, and then builds on those messages to create anything from a piece to a suite of marketing content designed to lead people to say YES to your offers.

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