Webinar To Ebook Sample Content | Marketing content writer | ineedcopy.com

Webinar to ebook sample: Content repurposing

Getting more miles from B2B webinar content

This client, wanting to get more mileage from ongoing webinar efforts, hired me for content repurposing, during which I transformed multiple webinars into ebooks.

If your webinar is long, or jam-packed with valuable information, as was the case in this ebook-from-webinar sample, you might want to do as my client did and turn the webinar content into a series of ebooks.

View the ebook sample

Click the image below to view Part II of this particular webinar-to-ebook series.​

A few things to note about this marketing ebook sample

As you look at the sample, note that I didn't just transcribe the webinar and plop the transcribed text into an ebook format. That's not content repurposing; my client wouldn't have needed a writer to simply move transcribed text into an ebook template.

Instead, I:

  • Listened to the webinar
  • Transcribed it (not for reading, just for notes)
  • Picked out the most relevant, valuable information
  • Organized that information in a way that would make sense to readers
  • Created headings
  • Wrote introduction and transition text
  • Found illustrative examples and images from the web

P.S. I also want to add that I did not select the image you'll find on the cover of this ebook sample. I don't like it (I hate it!) and would have used a different image if I had my way 🙂

Turn your webinar into a smart marketing ebook

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About the Author

Renae Gregoire is a content mentor and clarity expert changing the world one outstanding leader at a time. The coaches, consultants, and experts she works with have big visions for creating transformational change--if only they could create that content! Her work typically involves a blend of strategy and wordsmithing, with a heavy focus on the reader's perspective. Renae is also the creator of the Blog Post Inspiration Deck, the Blog Your Brilliance online program, and the Content Coaching Club.

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