In my mind, this project exemplifies why you need more than a "writer" to help you produce web content, brochure content, or whatever it is you want to create. Why? Because what you really need is to be able to -- through your content -- answer reader questions, address reader objections, and differentiate yourself from other providers.
I helped this event entertainment agency do that by interviewing the owner and doing my research before writing word one. For instance, during the research phase, I learned that buyers of the services my client offers normally have to turn to several different providers to, for instance, put on a single event.
That's why this provider's homepage asks the question: "Why use five different firms when you can use one?" Click the image below to view a screenshot of the content.
Or, visit the live site here. (Note that the live page may differ from what you see in the screenshot, as web content necessarily changes and evolves over time.)
You may also like to know that for this project, I not only created the content, but also posted the content using the client's CMS.
You know what lights me up? When people like you -- small business owners and marketing pros -- draw on my gifts of empathy, attention to detail, and communication to develop fabulous websites and content -- websites and content that lead more people to YES. I'd love to do the same for you. Click the button below to tell me about your project and request a quote.
Renae Gregoire is a content mentor and clarity expert changing the world one outstanding leader at a time. The coaches, consultants, and experts she works with have big visions for creating transformational change--if only they could create that content! Her work typically involves a blend of strategy and wordsmithing, with a heavy focus on the reader's perspective. Renae is also the creator of the Blog Post Inspiration Deck, the Blog Your Brilliance online program, and the Content Coaching Club.