Is your product or service new or unique, so much so that people don't yet realize they need it? In such a case, the job of web content is not to differentiate; instead, it is to educate, inspire, shift thinking, and create awareness.
When this then-up-and-coming provider wanted to promote a new technology that enabled information searchers to perform a single search yet receive search results from across many different information repositories, I knew that "inspiration" and "thought shifting" were exactly the approaches we needed.
Click the image to view the web content sample.
You know what lights me up? When people like you -- small business owners and marketing pros -- draw on my gifts of empathy, attention to detail, and communication to develop fabulous websites and content -- websites and content that lead more people to YES. I'd love to do the same for you. Click the button below to tell me about your project and request a quote.
Use my Google form to send me details about your project,
and I'll get back to you with questions or a quote.
Renae Gregoire is a content mentor and clarity expert changing the world one outstanding leader at a time. The coaches, consultants, and experts she works with have big visions for creating transformational change--if only they could create that content! Her work typically involves a blend of strategy and wordsmithing, with a heavy focus on the reader's perspective. Renae is also the creator of the Blog Post Inspiration Deck, the Blog Your Brilliance online program, and the Content Coaching Club.