web content for a technology startup | Marketing content writer | ineedcopy.com

Web content for a technology startup

Educating, inspiring, and shifting mindsets for a technology startup

Is your product or service new or unique, so much so that people don't yet realize they need it? In such a case, the job of web content is not to differentiate; instead, it is to educate, inspire, shift thinking, and create awareness.

When this then-up-and-coming provider wanted to promote a new technology that enabled information searchers to perform a single search yet receive search results from across many different information repositories, I knew that "inspiration" and "thought shifting" were exactly the approaches we needed.

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Web content sample for a tech firm

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About the Author

Renae Gregoire is a content mentor and clarity expert changing the world one outstanding leader at a time. The coaches, consultants, and experts she works with have big visions for creating transformational change--if only they could create that content! Her work typically involves a blend of strategy and wordsmithing, with a heavy focus on the reader's perspective. Renae is also the creator of the Blog Post Inspiration Deck, the Blog Your Brilliance online program, and the Content Coaching Club.

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