One of my clients, a B2B SaaS provider, wanted to better market its online and in-person certification programs. I had little content to start with--just the bare bones.
My job? I had to do much more than write; I had to figure out what content people needed to feel comfortable signing up online.
So that's what I did.
My process flowed something like this:
Click the image that follows to see the structure I presented to my client.
Unfortunately, due to at-the-time unknown development constraints, the client could not, in the end, use the new structure, although they did publish much of the new content I'd written on existing pages.
Click the image below to see a screenshot of one of those pages.
If you're interested in seeing the content I developed in its entirety, please email me and ask for a pdf version of the training and certification pages.
You know what lights me up? When people like you -- small business owners and marketing pros -- draw on my gifts of empathy, attention to detail, and communication to develop fabulous websites and content -- websites and content that lead more people to YES. I'd love to do the same for you. Click the button below to tell me about your project and request a quote.
Renae Gregoire is a content mentor and clarity expert changing the world one outstanding leader at a time. The coaches, consultants, and experts she works with have big visions for creating transformational change--if only they could create that content! Her work typically involves a blend of strategy and wordsmithing, with a heavy focus on the reader's perspective. Renae is also the creator of the Blog Post Inspiration Deck, the Blog Your Brilliance online program, and the Content Coaching Club.