Speaking the language of experts for a niche medical consultant
Writing web content for a medical consultant is no different than writing web content for any other audience: No matter what product or service you offer, no matter your space, your web content needs to speak in the language of readers. This is especially critical when you're offering a highly specialized, niche product or service, say, for instance ... pediatric emergency room consulting services.
That's what this project was about. To develop web content for my client -- a physician who specializes in pediatric emergency medicine - I conducted an in-depth interview with the physician, and then spent time researching to learn about the target reader and its concerns, and to become fluent in its vocabulary.
View the web content sample
Click the image that follows to see a screenshot of the resulting home page.
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