Writing web content for a medical consultant is no different than writing web content for any other audience: No matter what product or service you offer, no matter your space, your web content needs to speak in the language of readers. This is especially critical when you're offering a highly specialized, niche product or service, say, for instance ... pediatric emergency room consulting services.
That's what this project was about. To develop web content for my client -- a physician who specializes in pediatric emergency medicine - I conducted an in-depth interview with the physician, and then spent time researching to learn about the target reader and its concerns, and to become fluent in its vocabulary.
Click the image that follows to see a screenshot of the resulting home page.
You know what lights me up? When people like you -- small business owners and marketing pros -- draw on my gifts of empathy, attention to detail, and communication to develop fabulous websites and content -- websites and content that lead more people to YES. I'd love to do the same for you. Click the button below to tell me about your project and request a quote.
Use my Google form to send me details about your project,
and I'll get back to you with questions or a quote.
Renae Gregoire is a content mentor and clarity expert changing the world one outstanding leader at a time. The coaches, consultants, and experts she works with have big visions for creating transformational change--if only they could create that content! Her work typically involves a blend of strategy and wordsmithing, with a heavy focus on the reader's perspective. Renae is also the creator of the Blog Post Inspiration Deck, the Blog Your Brilliance online program, and the Content Coaching Club.