Web content for a medical consultant | Marketing content writer | ineedcopy.com

Web content for a medical consultant

Speaking the language of experts for a niche medical consultant

Writing web content for a medical consultant is no different than writing web content for any other audience: No matter what product or service you offer, no matter your space, your web content needs to speak in the language of readers. This is especially critical when you're offering a highly specialized, niche product or service, say, for instance ... pediatric emergency room consulting services.

That's what this project was about. To develop web content for my client -- a physician who specializes in pediatric emergency medicine - I conducted an in-depth interview with the physician, and then spent time researching to learn about the target reader and its concerns, and to become fluent in its vocabulary.

View the web content sample

Click the image that follows to see a screenshot of the resulting home page.

Web content for a medical consultant

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About the Author

Hi! I'm Renae Gregoire, a digital conversion expert improving the performance of digital marketing content, including websites, landing pages, sales pages, online courses, blogs, and email sequences. If you're a coach, consultant, or other expert having trouble getting people to click, sign up, subscribe, or buy, I can help. My work typically involves a blend of strategy, design guidance, and wordsmithing, with a heavy focus on how your materials look, sound, feel, and function—all from your reader's perspective. Contact me to see how I might be able to help improve your conversions.