Versatile capabilities brochure for a digital print firm | Marketing content writer |

Capabilities brochure for a digital print firm

Creating a multi-purpose, capabilities brochure for print and download

This CRM and digital print firm wanted to create a versatile capabilities brochure they could hand out to prospects at trade shows, use as a leave-behind after meetings, and mail in response to inquiries. The trick was to make the brochure content different enough from the web content, as the brochure would also push people to the web.

The company also wanted the brochure to address:​

  • The reader's sales, marketing, and budgeting challenges
  • The firm's differentiation (personal attention, single-source, expertise)

Tall order? Not really.

View the capabilities brochure sample

Click the image below to view the resulting capabilities brochure in pdf format.

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About the Author

Renae Gregoire is a content mentor and clarity expert changing the world one outstanding leader at a time. The coaches, consultants, and experts she works with have big visions for creating transformational change--if only they could create that content! Her work typically involves a blend of strategy and wordsmithing, with a heavy focus on the reader's perspective. Renae is also the creator of the Blog Post Inspiration Deck, the Blog Your Brilliance online program, and the Content Coaching Club.