This CRM and digital print firm wanted to create a versatile capabilities brochure they could hand out to prospects at trade shows, use as a leave-behind after meetings, and mail in response to inquiries. The trick was to make the brochure content different enough from the web content, as the brochure would also push people to the web.
The company also wanted the brochure to address:
Tall order? Not really.
Click the image below to view the resulting capabilities brochure in pdf format.
You know what lights me up? When people like you -- small business owners and marketing pros -- draw on my gifts of empathy, attention to detail, and communication to develop fabulous websites and content -- websites and content that lead more people to YES. I'd love to do the same for you. Click the button below to tell me about your project and request a quote.
Renae Gregoire is a content mentor and clarity expert changing the world one outstanding leader at a time. The coaches, consultants, and experts she works with have big visions for creating transformational change--if only they could create that content! Her work typically involves a blend of strategy and wordsmithing, with a heavy focus on the reader's perspective. Renae is also the creator of the Blog Post Inspiration Deck, the Blog Your Brilliance online program, and the Content Coaching Club.