Versatile capabilities brochure for a digital print firm | Marketing content writer |

Capabilities brochure for a digital print firm

Creating a multi-purpose, capabilities brochure for print and download

This CRM and digital print firm wanted to create a versatile capabilities brochure they could hand out to prospects at trade shows, use as a leave-behind after meetings, and mail in response to inquiries. The trick was to make the brochure content different enough from the web content, as the brochure would also push people to the web.

The company also wanted the brochure to address:​

  • The reader's sales, marketing, and budgeting challenges
  • The firm's differentiation (personal attention, single-source, expertise)

Tall order? Not really.

View the capabilities brochure sample

Click the image below to view the resulting capabilities brochure in pdf format.

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About the Author

Renae Gregoire works with passionate people who need help capturing their brilliance and conveying it clearly, concisely, and effectively. She pulls out the bits of knowledge and wisdom that live inside you, organizes those bits into coherent, reader-focused messages, and then builds on those messages to create anything from a piece to a suite of marketing content designed to lead people to say YES to your offers.

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