thought-leadership writing

A Primer on Clarity for CEOs, Founders, and Experts Who Write to Change the World

thought leadership writing

If you've ever struggled to capture, solidify, or move readers to act on your ideas in writing, this Primer is for you.
After 20 years of writing and editing for smart, passionate CEOs, founders, and entrepreneurial experts, I've come to believe that most struggles with "writing" have little to do with the ability to write. Most of the struggles I see have more to do with issues around clarity—clarity of ideas, and clarity of the needs of readers. 


Thought-Leadership Writing is both a brief journey into the elements of clarity and a series of questions to ask yourself whenever you struggle to put your ideas on the page. Inside, discover:

  • What clarity has to do with the divine
  • Why busy, picky readers prefer clarity
  • How clarity is like a box of chocolates
  • Where to start when you're struggling
  • Baggage that gets in the way of clarity
  • Bonus elements of clarity to explore

Get the primer



© 2021 Digital Ink, Inc. dba The Write Idea