That morning, a new client scheduled a call for the afternoon, a call that would require MAJOR work in advance on my part.
Thanks for the notice, yo!
I had no idea when I’d find the time to do that work before the call.
Another client’s Slack channel started dinging every 20–30 minutes, with each ding representing another project being plopped onto my plate, project after project after project after project.
It reminded me of one of those pitching machines that doles out pitch after pitch after pitch without thought or mercy.
And another of my clients, though she loved the email campaigns I created, heavily rewrote many of my other, non-email pieces, leaving me to wonder if our tender, new relationship would last.
After all, why work with a writer if you’re going to rewrite her stuff?
Trudging into Monday afternoon, I felt blue.
Sure, I could “catch the replays,” but would I?
I always WANT to.
I always tell myself that I WILL catch up, but based on my history, I know it’s unlikely.
And the cherry on top?
That Monday morning kicked off a short, four-day workweek.
I had a lot to do, and no idea when I’d find time to do it all.
The client work was maddening.
(Yeah, I know … a terrible problem to have, right?!)
I’m always so freaking busy working IN my business that I have little time to be working ON my business, despite forking out beaucoup bucks in hopes of carving out time to build my Million Dollar Business.
It’s like being on a race to nowhere!
Copyright mtkang; used with permission from DepositPhotos.com
And the stuck-in-freelance mode PLUS course craziness has been eating away at me since early 2016, when I purchased my very first course.
It was Amy Porterfield’s “List Builder’s Lab.”
I think that program cost me $197.
Spending two hundred bucks was easy.
I’d be getting SO MUCH in return!
I’d build my list!
Then to that list, I’d sell my yet-to-be-created courses!
And once course sales were rolling in, I’d have the cash I needed to pass on the freelance work so I could work ON my business!
Copyright vevestudio; used with permission from DepositPhotos.com
But I didn’t know that back then.
I was gung-ho!
So gung-ho, in fact, that a few months later I purchased Amy’s “Courses that Convert” program.
I remember watching the sales webinar for Courses that Convert one evening around bedtime.
I’d learn STEP-BY-STEP how to create a successful online course!
I’d FINALLY be able to stop working one-on-one and dollars-for-hours, and move into a more profitable one-to-many model!
OMG I wanted that program!
I remember pacing the floor in my bedroom, while my husband waited in bed for me to finish.
Copyright RetroClipArt; used with permission by DepositPhotos.com
“This course is what I’ve been wanting!” I said, marching one way.
“But it’s so expensive!” I replied, marching back.
“But I have to do it — how else will I learn to create an online course?” I asked myself.
“Do you have to spend a thousand dollars to figure that out?” came the reply.
“But I love Amy’s style; she knows what she’s doing!” I argued.
“But I’ll have to put it on a credit card,” I warned.
“Which one should I use?” I asked, this time to my husband, who sat patiently waiting, listening to me work things out aloud, as I tend to do.
I stopped pacing.
I didn’t yet have a business credit card, and at that point a thousand bucks was a large, unexpected expense.
“How much is it?” my husband asked.
“Oh boy! He’s going to say yes!” I thought.
The saleswoman in me turned her attention to him.
“It’s just $997,” she/we said, rushing on.
“That all-inclusive price will get me all of the modules, multiple live sessions with Amy, a private Facebook group to work alongside other course creators, templates — everything I’ll need to create my online course!”
She/we paused. Waited.
“Put it on our Chase card,” he said.
I wasted no time, and in a matter of minutes, became the proud owner of a THOUSAND DOLLAR COURSE — Courses that Convert.
Copyright sgarton67; used with permission, DepositPhotos.com
It’s now four years later, and I haven’t finished Courses that Convert, either.
The sad thing? I’ve since repeated that experience with MANY courses — many even MORE expensive — many times over.
Most times since then, my husband has not been involved.
Many times, I purchased without telling him, knowing he would disapprove. (He doesn’t read my stuff … I hope he doesn’t start now!)
Several times, I purchased despite his voiced disapproval, using my own cash or my business credit card. (I had to get one eventually!)
A few times, I resisted the purchase, somehow dredging up the ability to say NO.
(I’ve actually touched many of them. But the “Room of Untouched and Unfinished Courses” is a mouthful.)
Back then, I had no idea just how easy it would be to purchase online courses and join online programs regardless of whether I’d could afford to or not, regardless of whether I’d be able to start or complete them, regardless of how many other courses and programs were already in the queue.
To illustrate to you how bad the problem has become, I put together a shortlist of people I’ve purchased courses from.
If I looked through my email and files, I’d find many, many, MANY more names of the people whose pockets I lined with my course and program purchases over the last four years.
After compiling that list and mentally reviewing its accompanying, sad accounting (I purposely left off course prices), I confess, head hanging low, that I’ve started or completed courses from at most 10 percent of those names.
I STILL want to complete them! Or, for God’s sake, start them!
I paid good money for them, many times money I didn’t have.
I kept — and still keep — telling myself that I WILL work through those courses one day. I’ll work through them one at a time, because, fortunately, they all came with LIFETIME ACCESS.
As part of your buying process, have you ever asked whether a course comes with lifetime access? Fortunately (or maybe unfortunately!) most do.
Look at all of those bookmarks! Because I sure won’t….
Together, those rooms represent The Gigabytes Wing of Unconsumed Information.
They also represent what I call Info-Glut Guilt.
Fortunately, the Guilt has loosened its grip because I’ve recently become better at saying NO.
What’s that? You’re offering 10 extra coaching hours if I purchase through your link?
You’ll give me BONUS access to your finest, most-expensive online program?
You’ll give me all of the above PLUS an unheard of opportunity to work with you one-on-one, in person?
Plus, my wallet is empty.
My credit cards are full.
And my heart shrinks when I think of having to harbor even one more ounce of Guilt, which will latch on for sure if I have to toss your program into my already over-stuffed Room of Untouched Courses.
I’ll look for your offer again, or whatever better thing you’ve created, in another four years.
By then (should my resolve hold … it will! it will!) I’ll have cleared out the blasted Room, locked it tight, and thrown away the key.
Then, when I do purchase your program, I’ll complete it on schedule, which is good for you, good for me, good for the world.
Just like this sweet avocado 🙂
Do you sweat the small stuff? Do you want your online presence to inspire trust and confidence? Do you grit your teeth when others don't care enough about YOUR web experience? Are you all about creating an excellent website and excellent content that makes it easy for people to get to know, like, and trust you and buy your stuff?
I think we might be soul mates. And I'd love for you to join my tribe.
When you do, I'll alert you to new blog posts, new programs and products, and new ways for you to create excellent, frictionless, online experiences that lead more people to YES! I promise to be relevant and real, and to send only thoughtful content and advice.
Hi! I'm Renae Gregoire, a digital conversion expert improving the performance of digital marketing content, including websites, landing pages, sales pages, online courses, blogs, and email sequences. If you're a coach, consultant, or other expert having trouble getting people to click, sign up, subscribe, or buy, I can help. My work typically involves a blend of strategy, design guidance, and wordsmithing, with a heavy focus on how your materials look, sound, feel, and function—all from your reader's perspective. Contact me to see how I might be able to help improve your conversions.