WEB CONTENT Archives | The Write Idea

Tag Archives for " WEB CONTENT "

Oct 30

Take imperfect action?!? (A virtual hug for perfectionists)

By Renae Gregoire | Empathy , Lessons learned , Web content

Imperfect action ≠ crappy content  The gurus say that imperfect action is better than no action.  In a way, I agree: It’s better to have an “imperfect” something out there than nothing at all.  BUT.  A huge BUT.  Imperfect doesn’t mean “crap.” Glaring content issues that shout “CRAP!” to everyone Imperfect doesn’t mean you let content out of the house with […]

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Jan 08

Web content for consultants

By Renae Gregoire | All , Web content samples

Selling yourself through your web contentIf you’re a consultant, then you already know that when you’re selling your services, you’re really selling yourself. You also likely know that buyers of your services often form first opinions of you based on your website content.That’s why I like to interview my consulting clients, and why I’d like […]

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Jan 08

Web content for an online store

By Renae Gregoire | All , Web content samples

Using web content to convey a sense of qualitySometimes companies want web content to project a clear voice, whether it’s a sassy, “we can help you” confidence or a lyrical, “we mean quality” refinement.This company–a provider of handcrafted Amish gazebos, decor, and furniture–wanted the latter to draw readers in and help them envision their lives […]

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Dec 08

Web content for a translation agency

By Renae Gregoire | All , Web content samples

Differentiating a translation and localization agencyNeed web content?Chances are good that most of your prospects are scouring the web for information long before they initiate contact with your company.And you know what they say about first impressions….​That’s why it’s so important that your content does a solid job of differentiating you and building a case […]

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Nov 08

Sassy SaaS web content

By Renae Gregoire | All , Web content samples

Sassy SaaS web content:Punching up content by injecting a little attitudeFor this project, the client gave me an initial set of content to edit. But the content needed more than editing, so I rewrote, sprinkling in messaging and, at the client’s request, a bit of surprise and sassy SaaS web content attitude as I went.I […]

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