Hey there, reader! Renae Gregoire here. I’ve long been fascinated by the Middle Ages, when the Black Death, or bubonic plague, killed 20 million people in Europe. The last major outbreak of plague happened in London in the mid 1600’s, and the article that follows, reprinted with permission, shows how that outbreak is similar to the COVID outbreak […]
The first time you work with a marketing writer and editor (like me), you may be in for a rude awakening — like a slap in the face. Not that I want to be rude. In fact, I try to deliver bad news to my clients as gently a possible. Bad news about your content might sound something […]
Clarity is so freaking important to your business. Your website has to be clear. Your course material has to be clear. Your lead magnets have to be clear. Your landing pages have to be clear. Your offers have to be clear. Because Clarity is so dang crucial to the success of your marketing materials, I’d like to push you to look […]
I love the work I do. Here I am, creating content, writing and thinking about Clarity, in an effort to help YOU gain Clarity so you, in turn, can create content that delivers clear messages and Clarity to your audience. This is important work! The following quote from Kayla Severson explains it well, both what I’m doing and […]
