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Closed loops: the most-overlooked secret to business success

By Renae Gregoire

It’s something so small, so easy, yet so often overlooked. I’ve been working from home as a marketing writer since 2002. Over the years, I’ve hired many dozens of vendors and contractors: Printers Developers Designers Virtual assistants Editors Researchers Writers And I am consistently dumbfounded by people’s inability to do one simple yet crucial thing, even if asked. That thing?  It’s closing loops. Not Fruit Loops®, the brand. Photo […]

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5 ways to avoid killing readers with your content

By Renae Gregoire

The Internet is like our oceans … filled with garbage.  One day, while I was out on the Internet, doing typical Internet-y things — Facebooking, following links, reading articles — I discovered what seemed to be an intriguing article, both by the vivid image and promised topic: 10 colors that increase sales, and why. Sounds good. Looks […]

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