Tag Archives for " trust "

It’s something so small, so easy, yet so often overlooked. I’ve been working from home as a marketing writer since 2002. Over the years, I’ve hired many dozens of vendors and contractors: Printers Developers Designers Virtual assistants Editors Researchers Writers And I am consistently dumbfounded by people’s inability to do one simple yet crucial thing, even if asked. That thing?  It’s closing loops. Not Fruit Loops®, the brand. Photo […]

Toot your own horn (shh … quietly)   Hooray! You’ve completed Marketing 101 and grabbed a potential client’s attention. Now what?Now, the marketing continues. This time though, in Marketing 102, your goal is to build that always powerful know, like, and trust factor. Your goal is to give prospect the feeling that you’re qualified and more than able […]

The Internet is like our oceans … filled with garbage.  One day, while I was out on the Internet, doing typical Internet-y things — Facebooking, following links, reading articles — I discovered what seemed to be an intriguing article, both by the vivid image and promised topic: 10 colors that increase sales, and why. Sounds good. Looks […]

When powerful words hit home  Do you like to share and reshare meaningful words and images for the enjoyment of your online friends and connections and your personal edification? Me, too.   Sometimes the quotes and images I come across speak to me so loudly that I print them, and place them in frames around my office. Like […]