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Closed loops: the most-overlooked secret to business success

By Renae Gregoire

It’s something so small, so easy, yet so often overlookedI’ve been working from home as a marketing writer since 2002. Over the years, I’ve hired many dozens of vendors and contractors:PrintersDevelopersDesignersVirtual assistantsEditorsResearchersWritersAnd I am consistently dumbfounded by people’s inability to do one simple yet crucial thing, even if asked. That thing?  It’s closing loops. Not Fruit Loops®, the brand.Photo […]

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Marketing 102: You caught a prospect’s eye. Now what?

By Renae Gregoire

Toot your own horn (shh … quietly)   Hooray! You’ve completed Marketing 101 and grabbed a potential client’s attention.  Now what? Now, the marketing continues.  This time though, in Marketing 102, your goal is to build that always powerful know, like, and trust factor. Your goal is to give prospect the feeling that you’re qualified and more than able […]

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5 ways to avoid killing readers with your content

By Renae Gregoire

The Internet is like our oceans … filled with garbage  One day, while I was out on the Internet, doing typical Internet-y things — Facebooking, following links, reading articles — I discovered what seemed to be an intriguing article, both by the vivid image and promised topic: 10 colors that increase sales, and why. Sounds good. Looks […]

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