small business Archives | The Write Idea

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Aug 12

Sometimes success takes … glacial persistence

By Renae Gregoire | Inspiration , Lessons learned , Small business

Forget the “ain’t nobody got time for that” memeI had a Zoom meeting with my mastermind recently.  (By the way, I highly recommend masterminding … SO GOOD!) We were talking about the progress we’ve been making in our online businesses.  That’s when one of the members mentioned something she’d heard from some online guru, something about how sometimes […]

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Jun 20

3 ways to use writing to share your gifts with the world

By Renae Gregoire | Differentiation , Small business , Writing

You’re a solopreneur. Now what?I love being a solopreneur.  I love peeling back, refining, and communicating deeper and deeper layers of talent, all with the glorious goal of serving my ideal clients and in some ways changing the world. Yeah, that’s lofty. But it’s also true. If you’re a solopreneur, then your goal might be something similar.  You hold […]

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Jun 18

I joined a mastermind; here’s why I’m staying

By Renae Gregoire | mastermind , Solopreneur , The freelance business

Investing in yourself and your business with a mastermind You know what it’s like when you do something stupid? For instance … spending $10,000 to join a mastermind?<GULP>“Did I really just do that?!?”“What will I tell my husband?!?”“How will I PAY for it?!?”Well, that’s exactly what I did back in March 2017.I joined a mastermind group.At […]

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Mar 19

How to choose a freelance writer: Look for shining eyes

By Renae Gregoire | Hiring a freelance writer , Lessons learned , Marketing writer

What’s most important to you in your work?Take a look at these moving words from Benjamin Zander, the conductor of the Boston Philharmonic and the Boston Philharmonic Youth Orchestra.  quote-left I have a definition of success. For me, it’s very simple. It’s not about wealth and fame and power. It’s about how many shining eyes […]

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Oct 30

Take imperfect action?!? (A virtual hug for perfectionists)

By Renae Gregoire | Empathy , Lessons learned , Web content

Imperfect action ≠ crappy content  The gurus say that imperfect action is better than no action.  In a way, I agree: It’s better to have an “imperfect” something out there than nothing at all.  BUT.  A huge BUT.  Imperfect doesn’t mean “crap.” Glaring content issues that shout “CRAP!” to everyone Imperfect doesn’t mean you let content out of the house with […]

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Aug 23

Is your long-form content killing readers?

By Renae Gregoire | Blogging , Content , Empathy

It seems that everyone loves long-form contentYou know what? I get that long-form content is great for driving traffic. Neil Patel says so. Kissmetrics says so. Search Enging Land says so. Content Marketing Institute says so. I’m not here to argue about the effectiveness of long-form content. Having a supply of long-form content on your site is a good thing. […]

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Jun 17

Small business marketing: How deep listening transforms content

By Renae Gregoire | Content , Customer experience , Empathy

Small business marketing + deep listening = better marketing content  You know the feeling that comes over you when you see or hear something transformative? When something about life, love, or small business marketing stops you in your tracks, and becomes, at least temporarily, all consuming? You can’t think of anything else. You feel compelled to share […]

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