small business Archives - The Write Idea

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Dance with prospects through your marketing content

By Renae Gregoire

Abundance. What a beautiful. luxurious word.  Even the way it sounds feels abundant.  Ah … bun … dance.  There is a dance there; do you see it?  Abundance is a dance between the world and its inhabitants.  It’s also a dance between you and your prospects.  And because your marketing content represents you on the web, you can say that […]

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My three words for 2019

By Renae Gregoire

Do you have a North Star for your business?By North Star, I mean a shining light that guides you along the journey. A light that acts as a reference point and keeps you from getting lost when you stray from the path of your intentions. These days, we don’t follow an actual star. We follow a […]

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Your soul’s purpose will find you.

By Renae Gregoire

Right now, your Soul’s Purpose is searching for you. I recently read an article by Ponny SH Lam called, “Do You Choose your Soul Purpose, Or Does It Choose You?” In it, Ponny talks about how, when she was a university Career Advisor, the Universe sparked her soul by way of a chance encounter at a fast-food […]

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Sometimes success takes … glacial persistence

By Renae Gregoire

Forget the “ain’t nobody got time for that” memeI had a Zoom meeting with my mastermind recently.  (By the way, I highly recommend masterminding … SO GOOD!) We were talking about the progress we’ve been making in our online businesses.  That’s when one of the members mentioned something she’d heard from some online guru, something about how sometimes […]

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What’s the deal with blogging?

By Renae Gregoire

To blog … or not to blog?I’ve been talking a lot about blogging lately.  I created a blogging card deck, a 30-day blogging challenge, and I’m working on a program to help solopreneurs and small business owners jumpstart their writing confidence along with their blogs. It’s been “Blog this, blog that, blog, blog, blog, blog, blog” around […]

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3 ways to use writing to share your gifts with the world

By Renae Gregoire

You’re a solopreneur. Now what? I love being a solopreneur.  I love peeling back, refining, and communicating deeper and deeper layers of talent, all with the glorious goal of serving my ideal clients and in some ways changing the world. Yeah, that’s lofty. But it’s also true. If you’re a solopreneur, then your goal might be something similar.  You hold […]

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I joined a mastermind; here’s why I’m staying

By Renae Gregoire

Investing in yourself and your business with a mastermind. You know what it’s like when you do something stupid? For instance … spending $10,000 to join a mastermind? <GULP> “Did I really just do that?!?” “What will I tell my husband?!?” “How will I PAY for it?!?” Well, that’s exactly what I did back in March 2017. I joined a mastermind group. At […]

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How to write a manifesto

By Renae Gregoire

What’s a manifesto? And do you need one for your business?Did you know that Seth Godin writes a manifesto for every book he publishes?I found that out through Marcy Nelson-Garrison, creator of the Card Deck Master Class, the program I used to create my card deck, The Blog Post Inspiration Deck.The Blog Post Inspiration Deck, […]

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Freelance writer rates

By Renae Gregoire

Freelance writer rates: As with all things in life, you get what you pay forThere’s a blog post over at ClearVoice entitled “15 Scenarios When to Pay Freelance Writers Higher Rates.”I wanted to respond to the post right in the comments but, alas, the comments were closed.So I’m writing my reply here as a blog […]

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Take imperfect action?!? (A virtual hug for perfectionists)

By Renae Gregoire

Imperfect action ≠ crappy content  The gurus say that imperfect action is better than no action.  In a way, I agree: It’s better to have an “imperfect” something out there than nothing at all.  BUT.  A huge BUT.  Imperfect doesn’t mean “crap.” Glaring content issues that shout “CRAP!” to everyone Imperfect doesn’t mean you let content out of the house with […]

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Know Like Trust: 5 Ways to Lead People to YES

By Renae Gregoire

Free, no-email-required guide on know, like, and trustYou’ve probably heard at least one expert say that people buy from people and companies they know, like, and trust. Trouble is … that’s where the guidance stops. It’s like: “Know, like, and trust. You need it, so go do it! Get to it!” But HOW? What does it *really* mean to […]

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Is your long-form content killing readers?

By Renae Gregoire

It seems that everyone loves long-form contentYou know what? I get that long-form content is great for driving traffic. Neil Patel says so. Kissmetrics says so. Search Enging Land says so. Content Marketing Institute says so. I’m not here to argue about the effectiveness of long-form content. Having a supply of long-form content on your site is a good thing. […]

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