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Marketing 102: You caught a prospect’s eye. Now what?

By Renae Gregoire

Toot your own horn (shh … quietly)   Hooray! You’ve completed Marketing 101 and grabbed a potential client’s attention. Now what?Now, the marketing continues. This time though, in Marketing 102, your goal is to build that always powerful know, like, and trust factor. Your goal is to give prospect the feeling that you’re qualified and more than able […]

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