Do you see what your customers and prospects see? Running a business can be kind of strange. Here we are, doing this thing we do, selling that thing we sell. Trying to get the word out. Trying to get our product or service in front of our ideal customers. It’s a lot of work, right? We’re busy scurrying here and there, […]
Convince prospects of your work ethic to stand out like a lighthouse over a roiling sea … … that is, a roiling sea of people and companies plying their wares on the Internet. I probably don’t have to tell you that there’s a sad lack of service, dependability, and consistency among people who sell products and […]
Beware the indifference… or hostility… of readers. Do you write with the intention of having people eagerly read your work?Me, too!In an an interview with The Irish Times’ Sara Keating, former U.S. poet laureate Billy Collins spoke words of wisdom to all with ears to hear—that means you and me and all CEOs, founders, and other […]
