In this post… I share a true story that illustrates how we can save our clients from the Wild, Wild West of the Internet by being authentic and real—by being Truth Tellers. Whether you’ve just arrived on the Internet scene, or you’ve been around, as I have, for 20 years, you may someday find yourself in […]
In this post… learn from a real-life example why publishing content written in third person can cripple your content marketing efforts. As a marketing writer, I care about two sets of content perceptions: 1) how you, my client, perceive my content, and 2) how your readers perceive the content I wrote for you. When the two […]
In this post… Discover how to sell without selling, something you probably do all the time but don’t even know it. In this post, I share a story of speaking with someone who sold me on her magnificence, and then told me that she didn’t like to … and wasn’t good at … selling. You […]
If you can BREATHE, you can sell. Are you one of those people who oozes nervous energy when it comes online selling? If writing content makes you feel like a greasy salesman, then your model of selling is probably akin to a retail version of the furniture salesman—like the new salesman who started last week; his […]
What happens when you try to sell ice to Eskimos?Before I became a product creator and writing coach, I used to troll all the job boards looking for writing and editing work. Believe me, applying for “gigs” is about appealing as I imagine that getting back into the dating scene would be after being married for […]
