In this post… I share a true story that illustrates how we can save our customers and clients from the Wild, Wild West of the Internet by being authentic and real—by being Truth Tellers. Whether you’ve just arrived on the Internet scene or you’ve been around, as I have, for 20+ years, you may someday find […]
In this post… learn from a real-life example why publishing content written in third person can cripple your content marketing efforts. As a marketing writer, I care about two sets of content perceptions: 1) how you, my client, perceive my content, and 2) how your readers perceive the content I wrote for you. When the two […]
In this post… Discover how to sell without selling, something you probably do all the time but don’t even know it. In this post, I share my experience speaking with someone who sold me on her magnificence, and then told me that she didn’t like to … and wasn’t good at … selling. You might […]
