marketing Archives | The Write Idea

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What’s your talk trigger?

By Renae Gregoire

This is post #1 of my book-to-blog experiment; read the previous post, about the inspiration for the project, here.What’s your talk trigger?Is there one thing about you or your business that makes customers talk about you? If so, that might be your “talk trigger,” a term coined by Jay Baer and Daniel Lemin in their […]

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Marketing 102: You caught a prospect’s eye. Now what?

By Renae Gregoire

Toot your own horn (shh … quietly)   Hooray! You’ve completed Marketing 101 and grabbed a potential client’s attention.  Now what? Now, the marketing continues.  This time though, in Marketing 102, your goal is to build that always powerful know, like, and trust factor. Your goal is to give prospect the feeling that you’re qualified and more than able […]

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Growing up and into my core values

By Renae Gregoire

Core values, blah blah blah, yadda yadda yaddaI’m in a 13-week transformational coaching program. I need to transform, baby! One of the modules is about “core values,” the values that drive and shape our behaviors. Knowing what we value, the thinking goes, allows us to nudge our businesses in directions that reflect those values. I have to say, […]

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Marketers, is there a smell in your sell?

By Renae Gregoire

What happens when you try to sell ice to Eskimos?Before I became a product creator and writing coach, I used to troll all the job boards looking for writing and editing work.  Believe me, applying for “gigs” is about appealing as I imagine that getting back into the dating scene would be after being married for […]

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Blog post template: The quick and dirty version

By Renae Gregoire

A simple blog post template for beginning bloggersWhen I first started researching blog post types, I was dumbstruck at how many different types of blog post exist. In my upcoming card deck — The Blog Post Inspiration Deck — I cover 20 blog post types, from how-tos and listicles to success story posts. And I have […]

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How to write a manifesto

By Renae Gregoire

What’s a manifesto? And do you need one for your business?Did you know that Seth Godin writes a manifesto for every book he publishes?I found that out through Marcy Nelson-Garrison, creator of the Card Deck Master Class, the program I used to create my card deck, The Blog Post Inspiration Deck.(My deck is in the […]

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Freelance writer rates

By Renae Gregoire

Freelance writer rates: As with all things in life, you get what you pay forThere’s a blog post over at ClearVoice entitled “15 Scenarios When to Pay Freelance Writers Higher Rates.”I wanted to respond to the post right in the comments but, alas, the comments were closed.So I’m writing my reply here as a blog […]

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Take imperfect action?!? (A virtual hug for perfectionists)

By Renae Gregoire

Imperfect action ≠ crappy content  The gurus say that imperfect action is better than no action.  In a way, I agree: It’s better to have an “imperfect” something out there than nothing at all.  BUT.  A huge BUT.  Imperfect doesn’t mean “crap.” Glaring content issues that shout “CRAP!” to everyone Imperfect doesn’t mean you let content out of the house with […]

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Know Like Trust: 5 Ways to Lead People to YES

By Renae Gregoire

Free, no-email-required guide on know, like, and trustYou’ve probably heard at least one expert say that people buy from people and companies they know, like, and trust. Trouble is … that’s where the guidance stops. It’s like: “Know, like, and trust. You need it, so go do it! Get to it!” But HOW? What does it *really* mean to […]

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Is your long-form content killing readers?

By Renae Gregoire

It seems that everyone loves long-form contentYou know what? I get that long-form content is great for driving traffic. Neil Patel says so. Kissmetrics says so. Search Enging Land says so. Content Marketing Institute says so. I’m not here to argue about the effectiveness of long-form content. Having a supply of long-form content on your site is a good thing. […]

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