For the love of your blog, please don’t give readers a headache like this oneA few minutes ago an email came in from a services marketing company I follow. It promised a “Top 10 Home Office Gifts” guide. Being a home office professional, I could not resist, as I still need to find a few […]
Word choice lemon: Just because we’re customers doesn’t mean you can be harsh!This morning, a word choice lemon at Rev.com took me aback, making me wonder why their content is so mean.To give you some context, I was selected several months ago to become an editor for a company called Book in a Box. Their […]
Email marketing lemons and rewards program lemons lead to a sour stomach on my birthdayLongHorn Steakhouse lured me into its restaurant for my birthday dinner with a “free dessert” email. I wound up with a crappy steak and headaches trying to access the code for my free dessert, which I unfortunately had to leave without […]
Email marketing lemon: Sending customers pictures of products, but then not allowing them to buyThis morning, a marketing lemon in my email inbox stopped me from looking at products on Etsy, and possibly buying them. There I was, just recovering from a marketing lemon in the shape of a form tossed at me by Stein Mart, […]
Marketing lemon on a form: An illustration of just how easy it is to lose people onlineThis morning, a marketing lemon on an online form almost stopped me from becoming a registered customer at Stein Mart. There I was, purchasing Tea Tree Oil Foot Repair Balm on the Stein Mart website because prices were too high […]
A new column dedicated to documenting — and hopefully ridding the Internet of — marketing lemons, one at a timeI’ve long been a collector of marketing lemons: Mistakes, bloopers, gotchas, boondoggles, and annoyances that make it harder for people to do business with or buy from a company.Today, after running across two lemons, one after […]
