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An Etsy email marketing lemon

By Renae Gregoire

Email marketing lemon: Sending customers pictures of products, but then not allowing them to buy This morning, a marketing lemon in my email inbox stopped me from looking at products on Etsy, and possibly buying them. There I was, just recovering from a marketing lemon in the shape of a form tossed at me by […]

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Marketing lemon on a form

By Renae Gregoire

Marketing lemon on a form: An illustration of just how easy it is to lose people online This morning, a marketing lemon on an online form almost stopped me from becoming a registered customer at Stein Mart. There I was, purchasing Tea Tree Oil Foot Repair Balm on the Stein Mart website because prices were […]

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Introducing: Marketing Lemons

By Renae Gregoire

A new column dedicated to documenting — and hopefully ridding the Internet of — marketing lemons, one at a time I’ve long been a collector of marketing lemons: Mistakes, bloopers, gotchas, boondoggles, and annoyances that make it harder for people to do business with or buy from a company. Today, after running across two lemons, […]

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