marketing bombs Archives | The Write Idea

Tag Archives for " marketing bombs "

Oct 29

Marketing lemons for my birthday courtesy of LongHorn Steakhouse

By Renae E Gregoire | Customer loyalty programs , Email marketing , Marketing lemons

Email marketing lemons and rewards program lemons lead to a sour stomach on my birthdayLongHorn Steakhouse lured me into its restaurant for my birthday dinner with a “free dessert” email. I wound up with a crappy steak and headaches trying to access the code for my free dessert, which I unfortunately had to leave without […]

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Oct 28

Introducing: Marketing Lemons

By Renae E Gregoire | Marketing lemons

A new column dedicated to documenting — and hopefully ridding the Internet of — marketing lemons, one at a timeI’ve long been a collector of marketing lemons: Mistakes, bloopers, gotchas, boondoggles, and annoyances that make it harder for people to do business with or buy from a company.Today, after running across two lemons, one after […]

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Aug 15

How a poor use of graphics can undermine your marketing content

By Renae E Gregoire | Graphics , Visual marketing , Visuals

Graphics are good … but think about your readers when choosing them!Two thoughts about graphics and marketing content:I love graphics, all sorts of graphics: infographics, photographs, charts, you name it.I’m a proponent of “less is more” when it comes to marketing content, especially when it comes to ebooks.​I wrote my own treatise on the topic […]

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May 31

Email marketing fail: When bad things happen to good marketers

By Renae E Gregoire | Email marketing blunders , Empathy , Lessons learned

Why do bad things happen to good marketers?   Are you one of those people who always seems to run into glitches and snafus on the web — terrible email marketing messages, broken forms, unreadable pdfs, nonsensical writing, mystifying online shopping processes?  Then you, my friend, may be, like me, a damn-good, empathetic marketer. It’s my theory […]

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