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An Etsy email marketing lemon

By Renae Gregoire

Email marketing lemon: Sending customers pictures of products, but then not allowing them to buyThis morning, a marketing lemon in my email inbox stopped me from looking at products on Etsy, and possibly buying them. There I was, just recovering from a marketing lemon in the shape of a form tossed at me by Stein Mart, […]

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Marketing lemon on a form

By Renae Gregoire

Marketing lemon on a form: An illustration of just how easy it is to lose people onlineThis morning, a marketing lemon on an online form almost stopped me from becoming a registered customer at Stein Mart. There I was, purchasing Tea Tree Oil Foot Repair Balm on the Stein Mart website because prices were too high […]

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Introducing: Marketing Lemons

By Renae Gregoire

A new column dedicated to documenting — and hopefully ridding the Internet of — marketing lemons, one at a timeI’ve long been a collector of marketing lemons: Mistakes, bloopers, gotchas, boondoggles, and annoyances that make it harder for people to do business with or buy from a company.Today, after running across two lemons, one after […]

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Customer service bomb: When online chat goes awry

By Renae Gregoire

When online chat goes wrong: Frustration, multiplied   ​ Are you now using or have you ever used Audible.com?  I was a customer several years ago, paying $14.95 a month for an ebook, and stockpiling ebooks when they went on sale. Finally, when my ebook library far outgrew my capacity to listen, I put my account on hold. […]

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