Do you see what your customers and prospects see? Running a business can be kind of strange. Here we are, doing this thing we do, selling that thing we sell. Trying to get the word out. Trying to get our product or service in front of our ideal customers. It’s a lot of work, right? We’re busy scurrying here and there, […]
To blog … or not to blog?I’ve been talking a lot about blogging lately. I created a blogging card deck, a 30-day blogging challenge, and I’m working on a program to help solopreneurs and small business owners jumpstart their writing confidence along with their blogs. It’s been “Blog this, blog that, blog, blog, blog, blog, blog” around […]
This post is Part 3 of a three-part series on infusing the know, like, trust factor into your website and content. If you haven’t read them yet, find Part 1 on KNOWING here, and Part 2 on LIKING here. 3. TRUSTTo trust you, your prospect must feel safe with you. Although the trust element is easier to […]
This post is Part 2 of a three-part series on infusing the know, like, trust factor into your website and content. If you haven’t read it yet, find Part 1 on KNOWING here. Part 2: LIKETo like you, your prospect must connect with you. What does it mean to like someone? I’m not talking “like like,” as […]
You’ve heard it said that people prefer to do business with people they know, like, and trust, right? Me, too. Yet everytime I hear that advice, I think, “Okaaaaaay….” It sounds nice, but what does it really mean to know, like, and trust someone? What does it take for someone to know, like, and trust you, or your […]
When credibility takes a hit, trust does, too. A new study by the UX design folks at Nielsen Norman Group confirmed what I already knew: to sell successfully in the online space, your website must give readers a sense that your company is credible and trustworthy. Although the study focused on B2B buyers in China, its […]
When powerful words hit home Do you like to share and reshare meaningful words and images for the enjoyment of your online friends and connections and your personal edification? Me, too. Sometimes the quotes and images I come across speak to me so loudly that I print them, and place them in frames around my office. Like […]
