EMAIL Archives | The Write Idea

Tag Archives for " EMAIL "

In defense of the exclamation point!

By Renae Gregoire

Pro or con? Choose your side, and stick with it!   Have you seen this chart by Hubspot, on when it’s okay to use an exclamation point? You can click in below for a closer view, but what I really want you to see is the spoiler (in the blue box) at the top of the image.  It […]

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An Etsy email marketing lemon

By Renae Gregoire

Email marketing lemon: Sending customers pictures of products, but then not allowing them to buyThis morning, a marketing lemon in my email inbox stopped me from looking at products on Etsy, and possibly buying them. There I was, just recovering from a marketing lemon in the shape of a form tossed at me by Stein Mart, […]

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Adwords campaign for training products

By Renae Gregoire

‚ÄčAn Adwords campaign to sell online and DVD trainingThis client, a producer and distributor of online training programs for individuals and corporations, wanted to run an Adwords campaign to push people searching for various keywords to specific landing pages.To create the campaign, I first studied Adwords to understand how to deliver the best results. Then, […]

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Nurture emails for online & DVD training

By Renae Gregoire

Selling a training product with a series of emailsHave you ever signed up to receive news or information from a person or company and found yourself on the other end of an email nurture sequence?Yeah … me, too. I actually sign up for a lot of newsletters and offers, the best of which become part […]

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Nurture email sequence for DVD provider

By Renae Gregoire

Selling a training product with a series of emailsHave you ever signed up to receive news or information from a person or company and found yourself on the other end of an email nurture sequence?Yeah … me, too. I actually sign up for a lot of newsletters and offers, the best of which become part […]

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Email campaign for a wellness marketing company

By Renae Gregoire

Using email to drive spa customers to a free teleseminarThis client came to me through a marketing agency that had set up a multistage marketing campaign for a spa offering various laser treatments, such as acne care, hair removal, vein removal, and skin rejuvenation.My role was to develop a series of three chatty email letters […]

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Lead nurturing email course

By Renae Gregoire

Generating leads for a physician consultantThis consultant serving pediatric emergency departments wanted a way to collect email addresses from people arriving at his site through word-of-mouth referrals, organic search, and other marketing campaigns. To accomplish this task, we decided to offer a free autoresponder eCourse filled with valuable, actionable information.Doing so not only allowed the […]

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