EMAIL Archives | The Write Idea

Tag Archives for " EMAIL "

Oct 29

Marketing lemons for my birthday courtesy of LongHorn Steakhouse

By Renae Gregoire | Customer loyalty programs , Email marketing , Marketing lemons

Email marketing lemons and rewards program lemons lead to a sour stomach on my birthdayLongHorn Steakhouse lured me into its restaurant for my birthday dinner with a “free dessert” email. I wound up with a crappy steak and headaches trying to access the code for my free dessert, which I unfortunately had to leave without […]

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Jan 13

Adwords campaign for training products

By Renae Gregoire | All , Direct mail and email samples , Online advertising , Online marketing

‚ÄčAn Adwords campaign to sell online and DVD trainingThis client, a producer and distributor of online training programs for individuals and corporations, wanted to run an Adwords campaign to push people searching for various keywords to specific landing pages.To create the campaign, I first studied Adwords to understand how to deliver the best results. Then, […]

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Dec 06

Lead nurturing email course

By Renae Gregoire | All , Direct mail and email samples

Generating leads for a physician consultantThis consultant serving pediatric emergency departments wanted a way to collect email addresses from people arriving at his site through word-of-mouth referrals, organic search, and other marketing campaigns. To accomplish this task, we decided to offer a free autoresponder eCourse filled with valuable, actionable information.Doing so not only allowed the […]

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