In this post… Discover two formulas I use for the care and feeding of my email list. Plus, get a copy of my email planning template, spruced up and polished just for you. The email planning template is good for planning a full year’s worth of email messages, a quarter at a time. It includes a […]
You’re a solopreneur. Now what? I love being a solopreneur. I love peeling back, refining, and communicating deeper and deeper layers of talent, all with the glorious goal of serving my ideal clients and in some ways changing the world. Yeah, that’s lofty. But it’s also true. If you’re a solopreneur, then your goal might be something similar. You hold […]
Email marketing lemons and rewards program lemons lead to a sour stomach on my birthdayLongHorn Steakhouse lured me into its restaurant for my birthday dinner with a “free dessert” email. I wound up with a crappy steak and headaches trying to access the code for my free dessert, which I unfortunately had to leave without […]
Email marketing lemon: Sending customers pictures of products, but then not allowing them to buyThis morning, a marketing lemon in my email inbox stopped me from looking at products on Etsy, and possibly buying them. There I was, just recovering from a marketing lemon in the shape of a form tossed at me by Stein Mart, […]
Email marketing and email newsletter love (and hate): What people are saying Because I love staying up-to-date on the latest and greatest in digital marketing, I subscribe to a lot of email newsletters.A lot.[Sidebar: I have a specific image in mind whenever I use the phrase “a lot.” If you’re curious, check out this Hyperbole and […]
Why do bad things happen to good marketers? Are you one of those people who always seems to run into glitches and snafus on the web — terrible email marketing messages, broken forms, unreadable pdfs, nonsensical writing, mystifying online shopping processes? Then you, my friend, may be, like me, a damn-good, empathetic marketer. It’s my theory […]
