email marketing Archives | The Write Idea

Tag Archives for " email marketing "

Jun 20

3 ways to use writing to share your gifts with the world

By Renae Gregoire | Differentiation , Small business , Writing

You’re a solopreneur. Now what?I love being a solopreneur.  I love peeling back, refining, and communicating deeper and deeper layers of talent, all with the glorious goal of serving my ideal clients and in some ways changing the world. Yeah, that’s lofty. But it’s also true. If you’re a solopreneur, then your goal might be something similar.  You hold […]

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Oct 29

Marketing lemons for my birthday courtesy of LongHorn Steakhouse

By Renae Gregoire | Customer loyalty programs , Email marketing , Marketing lemons

Email marketing lemons and rewards program lemons lead to a sour stomach on my birthdayLongHorn Steakhouse lured me into its restaurant for my birthday dinner with a “free dessert” email. I wound up with a crappy steak and headaches trying to access the code for my free dessert, which I unfortunately had to leave without […]

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May 31

Email marketing fail: When bad things happen to good marketers

By Renae Gregoire | Email marketing blunders , Empathy , Lessons learned

Why do bad things happen to good marketers?   Are you one of those people who always seems to run into glitches and snafus on the web — terrible email marketing messages, broken forms, unreadable pdfs, nonsensical writing, mystifying online shopping processes?  Then you, my friend, may be, like me, a damn-good, empathetic marketer. It’s my theory […]

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