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Webinar to ebook sample: Content repurposing

By Renae Gregoire

Getting more miles from B2B webinar contentThis client, wanting to get more mileage from ongoing webinar efforts, hired me for content repurposing, during which I transformed multiple webinars into ebooks.If your webinar is long, or jam-packed with valuable information, as was the case in this ebook-from-webinar sample, you might want to do as my client […]

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Ebook rewrite: A before-and-after analysis

By Renae Gregoire

Upleveling a B2B SaaS company’s ebookTo drive interest and awareness, my client, a B2B SaaS company, publishes ebooks to help its target market solve common industry challenges. The company’s chief revenue officer (CRO), after reading the latest in-production ebook, asked her VP of marketing to send it to me. “I like it, but I don’t […]

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From webinar to ghostwritten ebook

By Renae Gregoire

Ghostwriting an ebook based on webinar content In a different webinar-to-ebook example of content repurposing, I shared one part of a two-part ebook series I created based on a webinar. In that example, the ebook content mapped to the structure of the webinar.In this “content repurposing” ebook I created for another client, I turned a webinar […]

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