How I created a (soon-to-be-bestselling) card deck… You’ve probably heard me talking about my card deck—The Blog Post Inspiration Deck—for a while now.I created it thanks to my mentor, Marcy Nelson-Garrison, who runs a free 5-day “Stand Out Card Deck” challenge and follow-on Card Deck Master Class program, which she opens once a year. I thought […]
This is post #1 of my book-to-blog experiment; read the previous post, about the inspiration for the project, here. What’s your talk trigger? Is there one thing about you or your business that makes customers talk about you? If so, that might be your “talk trigger,” a term coined by Jay Baer and Daniel Lemin in their […]
Do you see what your customers and prospects see? Running a business can be kind of strange. Here we are, doing this thing we do, selling that thing we sell. Trying to get the word out. Trying to get our product or service in front of our ideal customers. It’s a lot of work, right? We’re busy scurrying here and there, […]
Hint: My confidence had more to do with role models than with writing Dateline: Freshman Year in College, 1994“Wake up, class!” Professor Harrison boomed, a big smile on his face, quickly clapping his hands twice by his right ear, as if clapping would jostle the remnants of sleep from our bleary, first-period eyes.He […]
Convince prospects of your work ethic to stand out like a lighthouse over a roiling sea … … that is, a roiling sea of people and companies plying their wares on the Internet. I probably don’t have to tell you that there’s a sad lack of service, dependability, and consistency among people who sell products and […]
The Internet is hopping with people selling their services thanks to $12 domain names and instant site-builder services. But most of those people don’t know what YOU know. They don’t know these five ways to differentiate, ways clients are starving for.
Core values, blah blah blah, yadda yadda yaddaI’m in a 13-week transformational coaching program. I need to transform, baby! One of the modules is about “core values,” the values that drive and shape our behaviors. Knowing what we value, the thinking goes, allows us to nudge our businesses in directions that reflect those values. I have to say, […]
A simple blog post template for beginning bloggersWhen I first started researching blog post types, I was dumbstruck at how many different types of blog post exist. In my upcoming card deck — The Blog Post Inspiration Deck — I cover 20 blog post types, from how-tos and listicles to success story posts. And I have […]
What’s a manifesto? And do you need one for your business?Did you know that Seth Godin writes a manifesto for every book he publishes?I found that out through Marcy Nelson-Garrison, creator of the Card Deck Master Class, the program I used to create my card deck, The Blog Post Inspiration Deck.The Blog Post Inspiration Deck, […]
When I started my business back in 2002, I was on a mission. I wanted to help small business owners, solopreneurs, and marketers lead more people to YES with clear content and strong positioning that would differentiate them online and offline. As time went on, my motives became less altruistic. Growing more and more tired of crappy […]
