differentiation Archives | The Write Idea

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What’s your talk trigger?

By Renae Gregoire

This is post #1 of my book-to-blog experiment; read the previous post, about the inspiration for the project, here. What’s your talk trigger? Is there one thing about you or your business that makes customers talk about you? If so, that might be your “talk trigger,” a term coined by Jay Baer and Daniel Lemin in their […]

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Perceptions: Do your prospects see what you see?

By Renae Gregoire

Do you see what your customers and prospects see? Running a business can be kind of strange. Here we are, doing this thing we do, selling that thing we sell. Trying to get the word out. Trying to get our product or service in front of our ideal customers. It’s a lot of work, right? We’re busy scurrying here and there, […]

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Wake up, class! How I became a confident writer

By Renae Gregoire

Hint: It had more to do with role models than writing      Dateline: Freshman Year in College, 1994 “Wake up, class!” Professor Harrison boomed, a big smile on his face, quickly clapping his hands twice by his right ear, as if clapping would jostle the remnants of sleep from our bleary, first-period eyes. He held that pose […]

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Growing up and into my core values

By Renae Gregoire

Core values, blah blah blah, yadda yadda yaddaI’m in a 13-week transformational coaching program. I need to transform, baby! One of the modules is about “core values,” the values that drive and shape our behaviors. Knowing what we value, the thinking goes, allows us to nudge our businesses in directions that reflect those values. I have to say, […]

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How to create a best-selling card deck

By Renae Gregoire

How I created a soon-to-be-bestselling card deck I’ve been talking to my tribe about my upcoming card deck The Blog Post Inspiration Deck for a little while now. But the only reason I’ve done so is because my card deck mentor Marcy Nelson-Garrison decided to reopen her Card Deck Master Class program — and it’s […]

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How to write a manifesto

By Renae Gregoire

What’s a manifesto? And do you need one for your business? Did you know that Seth Godin writes a manifesto for every book he publishes? I found that out through Marcy Nelson-Garrison, creator of the Card Deck Master Class, the program I used to create my card deck, The Blog Post Inspiration Deck. (My deck […]

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The sales power of communicating your WHY

By Renae Gregoire

When I started my business back in 2002, I was on a mission. I wanted to help small business owners, solopreneurs, and marketers lead more people to YES with clear content and strong positioning that would differentiate them online and offline. As time went on, my motives became less altruistic. Growing more and more tired […]

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