Do you see what your customers and prospects see? Running a business can be kind of strange. Here we are, doing this thing we do, selling that thing we sell. Trying to get the word out. Trying to get our product or service in front of our ideal customers. It’s a lot of work, right? We’re busy scurrying here and there, […]
To blog … or not to blog?I’ve been talking a lot about blogging lately. I created a blogging card deck, a 30-day blogging challenge, and I’m working on a program to help solopreneurs and small business owners jumpstart their writing confidence along with their blogs. It’s been “Blog this, blog that, blog, blog, blog, blog, blog” around […]
Toot your own horn (shh … quietly) Hooray! You’ve completed Marketing 101 and grabbed a potential client’s attention. Now what?Now, the marketing continues. This time though, in Marketing 102, your goal is to build that always powerful know, like, and trust factor. Your goal is to give prospect the feeling that you’re qualified and more than able […]
What’s a manifesto? And do you need one for your business?Did you know that Seth Godin writes a manifesto for every book he publishes?I found that out through Marcy Nelson-Garrison, creator of the Card Deck Master Class, the program I used to create my card deck, The Blog Post Inspiration Deck.The Blog Post Inspiration Deck, […]
Freelance writer rates: As with all things in life, you get what you pay forThere’s a blog post over at ClearVoice entitled “15 Scenarios When to Pay Freelance Writers Higher Rates.”I wanted to respond to the post right in the comments but, alas, the comments were closed.So I’m writing my reply here as a blog […]
When credibility takes a hit, trust does, too. A new study by the UX design folks at Nielsen Norman Group confirmed what I already knew: to sell successfully in the online space, your website must give readers a sense that your company is credible and trustworthy. Although the study focused on B2B buyers in China, its […]
