copywriting Archives | The Write Idea

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People aren’t buying? Here’s what may be missing.

By Renae Gregoire

If you’re reading this, chances are you’re a small business owner, marketer, or entrepreneur selling online products, services, or both.  And, dag-nabit! People just aren’t buying.  You know your offer is holy-hell valuable.  If prospects would just say YES!   If they’d just sign up now, click here, BUY … they’d get to experience your wallet-busting value, up-close-and-personal like.  With […]

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Welcome to the Wild, Wild West of the Internet

By Renae Gregoire

In this post… I share a true story that illustrates how we can save our clients from the Wild, Wild West of the Internet by being authentic and real—by being Truth Tellers. Whether you’ve just arrived on the Internet scene, or you’ve been around, as I have, for 20 years, you may someday find yourself in […]

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Marketers, is there a smell in your sell?

By Renae Gregoire

What happens when you try to sell ice to Eskimos? Before I became a product creator and writing coach, I used to troll all the job boards looking for writing and editing work. Believe me, applying for “gigs” is about appealing as I imagine that getting back into the dating scene would be after being […]

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