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Today’s Plague versus the Bubonic Plague

By Renae Gregoire

Hey there, reader!  Renae Gregoire here.  I’ve long been fascinated by the Middle Ages, when the Black Death, or bubonic plague, killed 20 million people in Europe.  The last major outbreak of plague happened in London in the mid 1600’s, and the article that follows, reprinted with permission, shows how that outbreak is similar to the COVID outbreak […]

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Content Creation: A Closer Look at Clarity

By Renae Gregoire

Clarity is so freaking important to your business. Your website has to be clear. Your course material has to be clear. Your lead magnets have to be clear. Your landing pages have to be clear. Your offers have to be clear. Because Clarity is so dang crucial to the success of your marketing materials, I’d like to push you to look […]

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Content Creation: Bubbles of Truth and Clarity

By Renae Gregoire

I love the work I do. Here I am, creating content, writing and thinking about Clarity, in an effort to help YOU gain Clarity so you, in turn, can create content that delivers clear messages and Clarity to your audience. This is important work! The following quote from Kayla Severson explains it well, both what I’m doing and […]

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Know Like Trust: 5 Ways to Lead People to YES

By Renae Gregoire

Free, no-email-required guide on know, like, and trust You’ve probably heard at least one expert say that people buy from people and companies they know, like, and trust. Trouble is … that’s where the guidance stops. It’s like: “Know, like, and trust. You need it, so go do it! Get to it!” But HOW? What […]

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Is your long-form content killing readers?

By Renae Gregoire

It seems that everyone loves long-form content You know what? I get that long-form content is great for driving traffic. Neil Patel says so. Kissmetrics says so. Search Enging Land says so. Content Marketing Institute says so. I’m not here to argue about the effectiveness of long-form content. Having a supply of long-form content on […]

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