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Dance with prospects through your marketing content

By Renae Gregoire

Abundance. What a beautiful. luxurious word.  Even the way it sounds feels abundant.  Ah … bun … dance.  There is a dance there; do you see it?  Abundance is a dance between the world and its inhabitants.  It’s also a dance between you and your prospects.  And because your marketing content represents you on the web, you can say that […]

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Energetic Writing: The Energy of the Words You Choose

By Renae Gregoire

Energetic writing: Putting your thoughts into words  Have you ever stopped to think about the energy of the words you use, whether in your life, your business, or in your marketing content?  By marketing content, I mean your website, your blog, the emails you send, the landing pages you create, the lead magnets you provide.  There are two […]

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Welcome to the Wild, Wild West of the Internet

By Renae Gregoire

In this post… I share a true story that illustrates how we can save our clients from the Wild, Wild West of the Internet by being authentic and real—by being Truth Tellers. Whether you’ve just arrived on the Internet scene, or you’ve been around, as I have, for 20 years, you may someday find yourself in […]

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Marketing Content and Sex Gods?

By Renae Gregoire

How would you like to attract more clients into your business the way a sex god might attract … sex addicts? Wouldn’t that be lovely?Okay, the “sex god” thing is a bit of a stretch, but it got your attention, right?I want you to know, for reputation’s sake, that the idea didn’t just spring forth from […]

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Today’s Plague versus the Bubonic Plague

By Renae Gregoire

Hey there, reader!  Renae Gregoire here.  I’ve long been fascinated by the Middle Ages, when the Black Death, or bubonic plague, killed 20 million people in Europe.  The last major outbreak of plague happened in London in the mid 1600’s, and the article that follows, reprinted with permission, shows how that outbreak is similar to the COVID outbreak […]

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Content Creation: The Clarity Slap

By Renae Gregoire

The first time you work with a marketing writer and editor (like me), you may be in for a rude awakening — like a slap in the face. Not that I want to be rude. In fact, I try to deliver bad news to my clients as gently a possible. Bad news about your content might sound something […]

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Content Creation: A Closer Look at Clarity

By Renae Gregoire

Clarity is so freaking important to your business. Your website has to be clear. Your course material has to be clear. Your lead magnets have to be clear. Your landing pages have to be clear. Your offers have to be clear. Because Clarity is so dang crucial to the success of your marketing materials, I’d like to push you to look […]

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Content Creation: Bubbles of Truth and Clarity

By Renae Gregoire

I love the work I do. Here I am, creating content, writing and thinking about Clarity, in an effort to help YOU gain Clarity so you, in turn, can create content that delivers clear messages and Clarity to your audience. This is important work! The following quote from Kayla Severson explains it well, both what I’m doing and […]

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Know Like Trust: 5 Ways to Lead People to YES

By Renae Gregoire

Free, no-email-required guide on know, like, and trustYou’ve probably heard at least one expert say that people buy from people and companies they know, like, and trust. Trouble is … that’s where the guidance stops. It’s like: “Know, like, and trust. You need it, so go do it! Get to it!” But HOW? What does it *really* mean to […]

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Is your long-form content killing readers?

By Renae Gregoire

It seems that everyone loves long-form content You know what? I get that long-form content is great for driving traffic. Neil Patel says so. Kissmetrics says so. Search Enging Land says so. Content Marketing Institute says so. I’m not here to argue about the effectiveness of long-form content. Having a supply of long-form content on […]

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