Abundance. What a beautiful. luxurious word. Even the way it sounds feels abundant. Ah … bun … dance. There is a dance there; do you see it? Abundance is a dance between the world and its inhabitants. It’s also a dance between you and your prospects. And because your marketing content represents you on the web, you can say that […]
Energetic writing: Putting your thoughts into words Have you ever stopped to think about the energy of the words you use, whether in your life, your business, or in your marketing content? By marketing content, I mean your website, your blog, the emails you send, the landing pages you create, the lead magnets you provide. There are two […]
In this post… I share a true story that illustrates how we can save our clients from the Wild, Wild West of the Internet by being authentic and real—by being Truth Tellers. Whether you’ve just arrived on the Internet scene, or you’ve been around, as I have, for 20 years, you may someday find yourself in […]
In this post… learn from a real-life example why publishing content written in third person can cripple your content marketing efforts. As a marketing writer, I care about two sets of content perceptions: 1) how you, my client, perceive my content, and 2) how your readers perceive the content I wrote for you. When the two […]
In this post… Discover how to sell without selling, something you probably do all the time but don’t even know it. In this post, I share a story of speaking with someone who sold me on her magnificence, and then told me that she didn’t like to … and wasn’t good at … selling. You […]
In this post… Discover two formulas I use for the care and feeding of my email list. Plus, get a copy of my email planning template, spruced up and polished just for you. The email planning template is good for planning a full year’s worth of email messages, a quarter at a time. It includes a […]
How would you like to attract more clients into your business the way a sex god might attract … sex addicts? Wouldn’t that be lovely?Okay, the “sex god” thing is a bit of a stretch, but it got your attention, right?I want you to know, for reputation’s sake, that the idea didn’t just spring forth from […]
Hey there, reader! Renae Gregoire here. I’ve long been fascinated by the Middle Ages, when the Black Death, or bubonic plague, killed 20 million people in Europe. The last major outbreak of plague happened in London in the mid 1600’s, and the article that follows, reprinted with permission, shows how that outbreak is similar to the COVID outbreak […]
The first time you work with a marketing writer and editor (like me), you may be in for a rude awakening — like a slap in the face. Not that I want to be rude. In fact, I try to deliver bad news to my clients as gently a possible. Bad news about your content might sound something […]
Clarity is so freaking important to your business. Your website has to be clear. Your course material has to be clear. Your lead magnets have to be clear. Your landing pages have to be clear. Your offers have to be clear. Because Clarity is so dang crucial to the success of your marketing materials, I’d like to push you to look […]
I love the work I do. Here I am, creating content, writing and thinking about Clarity, in an effort to help YOU gain Clarity so you, in turn, can create content that delivers clear messages and Clarity to your audience. This is important work! The following quote from Kayla Severson explains it well, both what I’m doing and […]
Free, no-email-required guide on know, like, and trustYou’ve probably heard at least one expert say that people buy from people and companies they know, like, and trust. Trouble is … that’s where the guidance stops. It’s like: “Know, like, and trust. You need it, so go do it! Get to it!” But HOW? What does it *really* mean to […]
It seems that everyone loves long-form contentYou know what? I get that long-form content is great for driving traffic. Neil Patel says so. Kissmetrics says so. Search Enging Land says so. Content Marketing Institute says so. I’m not here to argue about the effectiveness of long-form content. Having a supply of long-form content on your site is a good thing. […]
When powerful words hit home Do you like to share and reshare meaningful words and images for the enjoyment of your online friends and connections and your personal edification? Me, too. Sometimes the quotes and images I come across speak to me so loudly that I print them, and place them in frames around my office. Like […]
Small business marketing + deep listening = better marketing content You know the feeling that comes over you when you see or hear something transformative? When something about life, love, or small business marketing stops you in your tracks, and becomes, at least temporarily, all consuming? You can’t think of anything else. You feel compelled to share […]
