How would you like to attract more clients into your business the way a sex god might attract … sex addicts? Wouldn’t that be lovely?Okay, the “sex god” thing is a bit of a stretch, but it got your attention, right?I want you to know, for reputation’s sake, that the idea didn’t just spring forth from […]
You built your business.But they’re not coming.People aren’t seeing, hearing, feeling, or experiencing you.It sucks. It hurts. But it doesn’t have to stay that way.I’ve been doing this online business thing since 2002, which is when I hung my shingle as a freelance writer.Over the years, I’ve worked with many, many business owners, corporate marketers, […]
VISIBILITY!The true cry of my heart since I began my business back in 2002 has never changed. It has always been, and still is, visibility.When I first hung my shingle as a freelance writer and joined the ranks of service providers selling on Elance (now Upwork.com), I wanted … needed … to be seen by […]
How are you when it comes to making offers to your tribe? I admit that making offers doesn’t come easy to me. It’s strange, in a way. I mean … here we are, out on the web doing business, wanting to share our transformative gifts with the world. We know we have gifts; our brilliance shines brightly!We believe in […]
One shitty Monday morning, a perfect storm of experiences brought a problem of mine — and, I suspect, a problem of yours — into perfect focus.That morning, a new client scheduled a call for the afternoon, a call that would require MAJOR work in advance on my part. Thanks for the notice, yo!I had no idea […]
Right now, your Soul’s Purpose is searching for you. I recently read an article by Ponny SH Lam called, “Do You Choose your Soul Purpose, Or Does It Choose You?” In it, Ponny talks about how, when she was a university Career Advisor, the Universe sparked her soul by way of a chance encounter at a fast-food […]
Forget the “ain’t nobody got time for that” memeI had a Zoom meeting with my mastermind recently. (By the way, I highly recommend masterminding … SO GOOD!) We were talking about the progress we’ve been making in our online businesses. That’s when one of the members mentioned something she’d heard from some online guru, something about how sometimes […]
Do you want to publish a blog? If you want to write blog posts, either for your blog or for other people’s blogs, but you know you’re no Hemingway, then this blog post is for you. (I’m no Hemingway either, and here I am, blogging.) Shoot, this post is for you even if you feel like Elaine […]
It’s something so small, so easy, yet so often overlooked. I’ve been working from home as a marketing writer since 2002. Over the years, I’ve hired many dozens of vendors and contractors: Printers Developers Designers Virtual assistants Editors Researchers Writers And I am consistently dumbfounded by people’s inability to do one simple yet crucial thing, even if asked. That thing? It’s closing loops. Not Fruit Loops®, the brand. Photo […]
From non-completer to completer in 30 days. Until just a little while ago, I called myself a non-completer. My life blazed a trail of unfinished projects and plans, and unused products…. I bought one of those infomercial home gym sets … and wound up selling it. I joined a gym. Cancelled after two months. (Did this three times that […]
Hint: My confidence had more to do with role models than with writing Dateline: Freshman Year in College, 1994“Wake up, class!” Professor Harrison boomed, a big smile on his face, quickly clapping his hands twice by his right ear, as if clapping would jostle the remnants of sleep from our bleary, first-period eyes.He […]
If you can BREATHE, you can sell. Are you one of those people who oozes nervous energy when it comes online selling? If writing content makes you feel like a greasy salesman, then your model of selling is probably akin to a retail version of the furniture salesman—like the new salesman who started last week; his […]
Toot your own horn (shh … quietly) Hooray! You’ve completed Marketing 101 and grabbed a potential client’s attention. Now what?Now, the marketing continues. This time though, in Marketing 102, your goal is to build that always powerful know, like, and trust factor. Your goal is to give prospect the feeling that you’re qualified and more than able […]
