In this post, discover 1) what Google wants from your blog posts, 2) what readers and prospects want from your blog posts, and 3) how to give Google and readers what they want—high quality blog posts!—so you get what you want too—more sales, clients, and money. If you’re reading these words, you may be:Getting ready […]
In this post… Believe it or not, there’s more to creating winning content than having great writing skills. Here, I outline the three elements you need even more than great writing to create winning content—content that leads more people to say YES to your offers. Winning in a digital world is one part writing, three parts […]
In this post… Discover the benefits of becoming an influencer, and learn how blogging helps you realize those benefits for your business. Also access my 9-Point Blog Post Planner that will help you plan a blog post, turning it from an idea in your head to a more-solid thing ready to take the form of words […]
Live from the farm….Since I started the 30 Day Blog Post Challenge a week ago, I’ve realized a few things about blogging and want to share them with you. 1. Regarding that blogging calendar…. A blogging calendar has turn out to be not very helpful to me during the Challenge. I find that the topics on […]
I am the walrus….As a professional who happens to be blessed to work out of a home office, I spend many hours each day in the solitude of my home. And I like it. I like it a lot. That said, there are some days — many days, actually — when I long for beats and rhythms to […]
Let me be luuuuuuminousEvery day during the 30 Day Blogging Challenge, I’m drawing a set of cards from my soon-to-be-available Blog Post Inspiration Deck. One of the cards today is luminosity. Luminosity. Luminous. I love that word, both the sound of it … luuuminous … and the diverse images it brings to my mind. Like … a sunbeam, […]
Dear blogger, in your posts I see your beauty, your brilliance, my callingAlthough this post is part of my 30 Day Blogging Challenge, I’m not just bringing these words, sentences, and paragraphs into being to satisfy some requirement or complete a challenge I set for myself. Yes, those two things are important, but the real reason […]
A simple blog post template for beginning bloggersWhen I first started researching blog post types, I was dumbstruck at how many different types of blog post exist. In my upcoming card deck — The Blog Post Inspiration Deck — I cover 20 blog post types, from how-tos and listicles to success story posts. And I have […]
Inspiring and educating members with ghosted CEO blog-style articlesI’ve been ghostwriting a monthly article for my CEO client since 2014. That’s a lot of articles! And I still enjoy writing them each and every month because the topics are diverse and the writing is fun. I’ve actually learned a lot writing these pieces, which range from […]
Promoting research results by pointing to “What’s in it for me”This client, a B2B SaaS company, wanted to promote the results of a research study, and to do so in such a way that would attract the interest of a particular audience. The answer was simple: Create a blog post that said, in essence, “Here […]
Share your expertise and establish your authorityThis client, an executive at a B2B SaaS company, wanted to ramp up the company’s blog presence and establish expertise for a new product they’d soon be launching. I interviewed the executive, conducted research to better understand the space, wrote and iterated on the drafts, and then turned them […]
How an executive ghostwriter brings your insights to the world This client, an executive in the foreign currency industry, wanted to share his insights on a hot news topic of interest to his target audience. I interviewed him for a few minutes, and then plundered the articles he mentioned plus others I planned to use as […]
