This client -- a content marketing agency -- asked me if I could use provided materials (interview transcripts, data sheets, and other background information) to create a journalistic-style success story.
In my mind, a journalistic-style success story isn't all that different from the success stories I like to write: Stories that talk about life before and after; stories that get the message across using the words of customers as much as possible. That, in my mind, is what readable, enjoyable stories are made of.
Of course I said yes!
Click the image below to view first draft of the content I sent back to my client. Names and other identifying details have been changed.
You know what lights me up? When people like you -- small business owners and marketing pros -- draw on my gifts of empathy, attention to detail, and communication to develop fabulous success stories -- stories that lead more people to YES. I'd love to do the same for you. Click the button below to tell me about your project and request a quote.
Renae Gregoire is a content mentor and clarity expert changing the world one outstanding leader at a time. The coaches, consultants, and experts she works with have big visions for creating transformational change--if only they could create that content! Her work typically involves a blend of strategy and wordsmithing, with a heavy focus on the reader's perspective. Renae is also the creator of the Blog Post Inspiration Deck, the Blog Your Brilliance online program, and the Content Coaching Club.