This client -- a content marketing agency -- asked me if I could use provided materials (interview transcripts, data sheets, and other background information) to create a journalistic-style success story.
In my mind, a journalistic-style success story isn't all that different from the success stories I like to write: Stories that talk about life before and after; stories that get the message across using the words of customers as much as possible. That, in my mind, is what readable, enjoyable stories are made of.
Of course I said yes!
Click the image below to view first draft of the content I sent back to my client. Names and other identifying details have been changed.
You know what lights me up? When people like you -- small business owners and marketing pros -- draw on my gifts of empathy, attention to detail, and communication to develop fabulous success stories -- stories that lead more people to YES. I'd love to do the same for you. Click the button below to tell me about your project and request a quote.
Renae Gregoire works with passionate people who need help capturing their brilliance and conveying it clearly, concisely, and effectively. She pulls out the bits of knowledge and wisdom that live inside you, organizes those bits into coherent, reader-focused messages, and then builds on those messages to create anything from a piece to a suite of marketing content designed to lead people to say YES to your offers.