When it comes to content, shorter is always better, which is why this SaaS company agreed with my thinking that short success stories would have better chances of being read.
People are just too busy; they want to get at the information they're looking for as quickly as possible.
With those thoughts in mind, we worked up a short-form, single-page success story sample.
Click the images below to see a draft of one of what turned out to be many such stories, as well as a designed version of one of them. Note that I blurred out identifying information in the designed version because we were still working out the design, and the text was still rough.
You know what lights me up? When people like you -- small business owners and marketing pros -- draw on my gifts of empathy, attention to detail, and communication to develop fabulous websites and content -- websites and content that lead more people to YES. I'd love to do the same for you. Click the button below to tell me about your project and request a quote.
Renae Gregoire works with passionate people who need help capturing their brilliance and conveying it clearly, concisely, and effectively. She pulls out the bits of knowledge and wisdom that live inside you, organizes those bits into coherent, reader-focused messages, and then builds on those messages to create anything from a piece to a suite of marketing content designed to lead people to say YES to your offers.