When it comes to content, shorter is always better, which is why this SaaS company agreed with my thinking that short success stories would have better chances of being read.
People are just too busy; they want to get at the information they're looking for as quickly as possible.
With those thoughts in mind, we worked up a short-form, single-page success story sample.
Click the images below to see a draft of one of what turned out to be many such stories, as well as a designed version of one of them. Note that I blurred out identifying information in the designed version because we were still working out the design, and the text was still rough.
You know what lights me up? When people like you -- small business owners and marketing pros -- draw on my gifts of empathy, attention to detail, and communication to develop fabulous websites and content -- websites and content that lead more people to YES. I'd love to do the same for you. Click the button below to tell me about your project and request a quote.
Renae Gregoire is a content mentor and clarity expert changing the world one outstanding leader at a time. The coaches, consultants, and experts she works with have big visions for creating transformational change--if only they could create that content! Her work typically involves a blend of strategy and wordsmithing, with a heavy focus on the reader's perspective. Renae is also the creator of the Blog Post Inspiration Deck, the Blog Your Brilliance online program, and the Content Coaching Club.