If your website is the face of your business, then your web content is the voice of your business. That’s why I say to make it strong. Make it confident. Above all else, make it personal.
Here’s another tip for writing good web content: Overtly ask readers to do something:
Otherwise, it’s just too easy for readers to close the tab or browser, or to hit the back button, and move on to a competitor’s site.
If you're thinking about hiring me to write content for your website, you may want to: