Considering hiring a marketing writer to support your sales, marketing, success, or content teams?
More important: Considering hiring me?
If so, I ask you to think about questions like these, which represent the types of issues I’ll address if you bring me on board for ad-hoc purposes or to serve as a virtual extension of your team.
I’ve heard it said–and I believe–that empathy is the most important element in marketing. Yet it’s the element I most often find lacking in the digital space.
That’s why I’m here. To bring empathy into the picture, and in turn to lead more buyers to YES.
Although writing is my talent, empathy is my Super Power. It’s the gift I’ll use to to help you create and revamp your marketing content so that it resonates with buyers, influencers, and anyone else who matters.
How can you tell if you need an infusion of empathy? You may need empathy if you think, have thought, or have heard things like this about your content:
Our web content is overrun with jargon, corporate-ese, or boring “about the company” babble instead of text that speaks directly to prospects.
Success stories lack details, depth, not to mention personality.
Blog posts are not revelatory — it’s all old news!
Sales is jumping on prospects too fast; we need to nurture people.
That new ebook is atrocious — we can’t publish this!
The whitepapers we put out sound stilted; they lack flow.
Client deliverables desperately need the attention of a marketing-minded wordsmith.
Our proposals need voice and energy.
Since 2002, global companies have been relying on me at crunch times and to support various sales and marketing engines.
Whether you need 10-12 hours of support to whip together a conference handout, 40 hours over two weeks to help you reshape existing collateral, or an ongoing, retainer-based monthly support relationship for those ad-hoc and last-minute projects that continually crop up, you can count on me.
To discuss your company’s urgent or upcoming content requirements, and to learn how I can help, please get in touch.
Or, if you have a specific project in mind, you may also click the button below to request a quote.