Secrets of success story development | Marketing content writer | ineedcopy.com

Secrets of success story development

Helping writers and marketers create winning success stories

Wonder what goes into a high-impact success story? Check out this presentation on Success Story Development. I created it for a client's client, working as a consultant under my client's umbrella.

View the presentation: Secrets of Success Story Development

More details about the presentation

For the work, I evaluated and heavily rewrote several of a well-known tech company's existing success stories. I left lots of comments in the rewritten documents to guide the company's success story writers with future work. As part of the project, I also put together this presentation, which summarizes:

  • What was wrong with one of the existing stories (lack of messaging, lack of pains, lack of challenges)
  • A model for success story development

Although I left the name of the technology buyer in the story, I removed other identifying references.  (I'm three touches away from that technology buyer: Tech buyer --> my client's client --> my client --> me). 

Create success stories that sell

You know what lights me up? When people like you -- small business owners and marketing pros -- draw on my gifts of empathy, attention to detail, and communication to develop fabulous websites and content -- websites and content that lead more people to YES. I'd love to do the same for you. Click the button below to tell me about your project and request a quote.  


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About the Author

Renae Gregoire works with passionate people who need help capturing their brilliance and conveying it clearly, concisely, and effectively. She pulls out the bits of knowledge and wisdom that live inside you, organizes those bits into coherent, reader-focused messages, and then builds on those messages to create anything from a piece to a suite of marketing content designed to lead people to say YES to your offers.

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