This sample direct mail letter for a consultant comes from working with a physician who advised the leaders of pediatric emergency centers.
The direct mail letter's goal: To generate leads and gather the names and contact details of prospects for future drip marketing campaigns.
The most compelling part of this winning campaign was the offer for "Free resources to put your ED on the fast track to excellence in pediatric care."
We suspected that offering a "free consultation" would be much less appealing than offering "free resources." After all, how many times have YOU been ready to buy at the very moment when an offer arrives?
The campaign also included a postage-paid business reply card, which I designed so that busy administrators who might not be near their computers when reading the letter could quickly check a few boxes to get their free resources.
Click the image that follows to view the sample direct mail letter.
My client reported back that "so far," out of 2,000 letters mailed:
* 50 cards returned
* 6 emails/calls received
* 20 reports downloaded (plus another 50 mailed per card requests)
* 30 new newsletter subscribers (plus another 40 subscribed per card requests)
Not too shabby!
You know what lights me up? When people like you -- small business owners and marketing pros -- draw on my gifts of empathy, attention to detail, and communication to develop fabulous websites and content -- websites and content that lead more people to YES. I'd love to do the same for you. Click the button below to tell me about your project and request a quote.
Renae Gregoire works with passionate people who need help capturing their brilliance and conveying it clearly, concisely, and effectively. She pulls out the bits of knowledge and wisdom that live inside you, organizes those bits into coherent, reader-focused messages, and then builds on those messages to create anything from a piece to a suite of marketing content designed to lead people to say YES to your offers.