Sometimes a press release is simply informational--as in the case of a press release announcing a new office.
Although the news may be "big news" internally, and perhaps to clients, the rest of the world may not get too excited.
And that's okay.
You need not always garner a media storm when you publish a release.
But since you do want to publish your announcement in a public forum, either on your website, or to clients, or via industry trade publications, you'll want your press release to be well written and readable.
The press release that follows is that kind of release. It announces the opening of a new sales and support office for an Asian-language translation and localization provider.
Click the image that follows to read the release.
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Renae Gregoire is a content mentor and clarity expert changing the world one outstanding leader at a time. The coaches, consultants, and experts she works with have big visions for creating transformational change--if only they could create that content! Her work typically involves a blend of strategy and wordsmithing, with a heavy focus on the reader's perspective. Renae is also the creator of the Blog Post Inspiration Deck, the Blog Your Brilliance online program, and the Content Coaching Club.