Sometimes a press release is simply informational--as in the case of a press release announcing a new office.
Although the news may be "big news" internally, and perhaps to clients, the rest of the world may not get too excited.
And that's okay.
You need not always garner a media storm when you publish a release.
But since you do want to publish your announcement in a public forum, either on your website, or to clients, or via industry trade publications, you'll want your press release to be well written and readable.
The press release that follows is that kind of release. It announces the opening of a new sales and support office for an Asian-language translation and localization provider.
Click the image that follows to read the release.
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Renae Gregoire works with passionate people who need help capturing their brilliance and conveying it clearly, concisely, and effectively. She pulls out the bits of knowledge and wisdom that live inside you, organizes those bits into coherent, reader-focused messages, and then builds on those messages to create anything from a piece to a suite of marketing content designed to lead people to say YES to your offers.