What if your website was perfect? (And is that even possible?) | The Write Idea

What if your website was perfect? (And is that even possible?)

By Renae - Testing | Customer experience

May 07

Aaaaah ... the perfect website    

What if your website was perfect?

What would that look like?

Imagine with me for a moment.

People would arrive on your homepage and be impressed right away. 

Gorgeous colors.

Beautiful images.

Impeccable design.

A easy, yet confident vibe that says, "Hey, I'm an expert. You can trust me. I can help you."

A headline that let visitors know, right away, that they've come to the right place.

Your visitors would eagerly scroll up and down, reading along, nodding to themselves, following the steps you thoughtfully laid out for them. 

As they move from page to page, hungrily consuming content, they begin to get a sense of you -- who you are, what you do, and what you can help THEM do.

They begin to know, like, and trust you.

As they move deeper into the site, confidence growing, hearts glowing, they go all in.

They say YES.

Know like trust leading to YES

Art by Apolinarias on DepositPhotos.com

They click a button. 

Subscribe.

Download a lead magnet.

Add to cart.

And everything works, seamlessly. 

Because of the work you put in before your new customers arrived, they noticed nothing out of the ordinary. 

They visited your site with an intention in mind. And your site helped them move one step closer to bringing that intention to life.

They used everything you prepared for them, but noticed nothing.

They noticed nothing because of the care you took before they arrived, like a housekeeper preparing your room at a luxury resort. 

Everything is in its place, blankets tucked, dust vanquished, counters glistening, carpets and rest area spotless. 

You arrive, exhausted from your day on the beach, and sink into the futon, which looks out onto the blue skies and blue waters of Santorini.

Photo by Alexandre Chambon on Unsplash

You are cared for, leaving you without a care in the world.

That, friend, is what the perfect website does for your visitors. You care for them, so they care for nothing.

The perfect website:

  • Gives people a peaceful, easy feeling
    (and I know you won't let me down....)
    (lyrics by The Eagles)
  • provides answers to questions, fast.
  • makes contact information readily available. 
  • Showcases your best with lovely images and clear product descriptions.
  • helps them to get to know you ... to like you ... to trust you.
  • Uses proof to create confidence that you can do what you say.
  • Lets them begin to see the transformation they're looking for.

As website owner, your job is to help visitors start to see that transformation happening ... and, specifically, happening as a result of what you uniquely bring to the table.

A perfect website may be in your future....

Do you need help smoothing the visitor's journey by removing the bumps and stumbles from your website?

Consider my Brand Booster packages. I'll experience your website as a prospective customer would, and guide you, your designer, and your developer into creating a fabulous, trust-building journey for your visitors.

It would be my honor, and my pleasure, to put my talents to work for you.  

P.S. This is post #13 in my 30 Day Blogging Challenge! 

P.P.S. Curious? Join my tribe to learn more!


Join my tribe?

Do you sweat the small stuff? Do you want your online presence to inspire trust and confidence? Do you grit your teeth when others don't care enough about YOUR web experience? Are you all about creating an excellent website and excellent content that makes it easy for people to get to know, like, and trust you and buy your stuff?

I think we might be soul mates. And I'd love for you to join my tribe.

When you do, I'll alert you to new blog posts, new programs and products, and new ways for you to create excellent, frictionless, online experiences that lead more people to YES! I promise to be relevant and real, and to send only thoughtful content and advice.


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