Nurture emails for online & DVD training | Marketing content writer |

Nurture emails for online & DVD training

Selling a training product with a series of emails

Have you ever signed up to receive news or information from a person or company and found yourself on the other end of an email nurture sequence?

Yeah ... me, too. I actually sign up for a lot of newsletters and offers, the best of which become part of my swipe file.

This client, a producer and distributor of online training DVDs, wanted to promote a particular DVD series by sending links to small video clips to an existing list.

The project: Create a series of seven letters, each of which would gently prod and prompt the reader to click a link and watch a specific clip.

On the landing page, underneath the video, the reader had an opportunity to buy the full series.

View the nurture email series

Click the image below to view the nurture email messages that led readers to the landing page.

Turn leads into customers with a nurture email series

You know what lights me up? When people like you -- small business owners and marketing pros -- draw on my gifts of empathy, attention to detail, and communication to develop fabulous websites and content -- websites and content that lead more people to YES. I'd love to do the same for you. Click the button below to tell me about your project and request a quote.  

Join my tribe?

Do you sweat the small stuff? Do you want your online presence to inspire trust and confidence? Do you grit your teeth when others don't care enough about YOUR web experience? Are you all about creating an excellent website and excellent content that makes it easy for people to get to know, like, and trust you and buy your stuff?

I think we might be soul mates. And I'd love for you to join my tribe.

When you do, I'll alert you to new blog posts, new programs and products, and new ways for you to create excellent, frictionless, online experiences that lead more people to YES! I promise to be relevant and real, and to send only thoughtful content and advice.


Thoughtful content. Real-world advice. Enter your details to get the next issue when it's ready.


About the Author

Hi! I'm Renae Gregoire, a digital conversion expert improving the performance of digital marketing content, including websites, landing pages, sales pages, online courses, blogs, and email sequences. If you're a coach, consultant, or other expert having trouble getting people to click, sign up, subscribe, or buy, I can help. My work typically involves a blend of strategy, design guidance, and wordsmithing, with a heavy focus on how your materials look, sound, feel, and function—all from your reader's perspective. Contact me to see how I might be able to help improve your conversions.