Selling a training product with a series of emails
Have you ever signed up to receive news or information from a person or company and found yourself on the other end of an email nurture sequence?
Yeah ... me, too. I actually sign up for a lot of newsletters and offers, the best of which become part of my swipe file.
This client, a producer and distributor of online training DVDs, wanted to promote a particular DVD series by sending links to small video clips to an existing list.
The project: Create a series of seven letters, each of which would gently prod and prompt the reader to click a link and watch a specific clip.
On the landing page, underneath the video, the reader had an opportunity to buy the full series.
View the nurture email series
Click the image below to view the nurture email messages that led readers to the landing page.
Turn leads into customers with a nurture email series
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