Have you ever signed up to receive news or information from a person or company and found yourself on the other end of an email nurture sequence?
Yeah ... me, too. I actually sign up for a lot of newsletters and offers, the best of which become part of my swipe file.
This client, a producer and distributor of online training DVDs, wanted to promote a particular DVD series by sending links to small video clips to an existing list.
The project: Create a series of seven letters, each of which would gently prod and prompt the reader to click a link and watch a specific clip.
On the landing page, underneath the video, the reader had an opportunity to buy the full series.
Click the image below to view the nurture email messages that led readers to the landing page.
You know what lights me up? When people like you -- small business owners and marketing pros -- draw on my gifts of empathy, attention to detail, and communication to develop fabulous websites and content -- websites and content that lead more people to YES. I'd love to do the same for you. Click the button below to tell me about your project and request a quote.
Renae Gregoire is a content mentor and clarity expert changing the world one outstanding leader at a time. The coaches, consultants, and experts she works with have big visions for creating transformational change--if only they could create that content! Her work typically involves a blend of strategy and wordsmithing, with a heavy focus on the reader's perspective. Renae is also the creator of the Blog Post Inspiration Deck, the Blog Your Brilliance online program, and the Content Coaching Club.