Of all the success stories I've written, I'm most proud of this one, a SaaS success story, because it breaks the traditional success story format.
I'm all about finding ways to stand out from the pack--and that includes in the packaging of typical marketing content. My client agreed to try the new approach, so off I went!
To write the SaaS success story, I:
As a treat, I'm providing you with a QA'ed version of the success story below; just click the image to view it. Note that the yellow bubbles you'll see inside the pdf contain my final set of instructions to the designer. If you scroll over the bubbles you should be able to read my comments.
If I could have had my way, I'd have tweaked the story even further, shortening and spreading out the content over additional pages, which would improve the story's "perceived" readability.
But, as Twain (or someone) said, "I didn't have time to write a short letter, so I wrote a long one instead."
You know what lights me up? When people like you -- small business owners and marketing pros -- draw on my gifts of empathy, attention to detail, and communication to develop fabulous websites and content -- websites and content that lead more people to YES. I'd love to do the same for you. Click the button below to tell me about your project and request a quote.
Renae Gregoire is a content mentor and clarity expert changing the world one outstanding leader at a time. The coaches, consultants, and experts she works with have big visions for creating transformational change--if only they could create that content! Her work typically involves a blend of strategy and wordsmithing, with a heavy focus on the reader's perspective. Renae is also the creator of the Blog Post Inspiration Deck, the Blog Your Brilliance online program, and the Content Coaching Club.