I had worked with this company’s VP of Marketing for many years as he served in different roles–first as a consultant for a management consultancy, next as a marketing guru at a SaaS company. This time, he called me to to help with the launch of a brand new website for his mortgage company, which needed content from scratch.
He provided an overview document with the various web pages and bullet points on what content he wanted included on each. The rest was up to me!
I conducted research, prepared a Discovery questionnaire, interviewed the VP of Marketing several times, wrote 30+ new pages of web content, and developed the firm’s new tagline: Your dreams, funded. After two two rounds of internal revisions, the content was ready to go!
Here are a few screenshots, two of three homepage sliders, and one of an interior page. Click into the images to see large versions.
View the site in its entirety at www.gmwest.com, keeping in mind that web content changes frequently, so what you see there now might not be what I wrote.
You know what lights me up? When people like you — small business owners and marketing pros — draw on my gifts of empathy, attention to detail, and communication to develop fabulous websites and content — websites and content that lead more people to YES. I’d love to do the same for you. Click the button below to tell me about your project and request a quote.
Do you sweat the small stuff? Do you want your online presence to inspire trust and confidence? Do you grit your teeth when others don’t care enough about YOUR web experience? Are you all about creating an excellent website and excellent content that makes it easy for people to get to know, like, and trust you and buy your stuff?
I think we might be soul mates. And I’d love for you to join my tribe.
When you do, I’ll alert you to new blog posts, new programs and products, and new ways for you to create excellent, frictionless, online experiences that lead more people to YES! I promise to be relevant and real, and to send only thoughtful content and advice.