I've long been a collector of marketing lemons: Mistakes, bloopers, gotchas, boondoggles, and annoyances that make it harder for people to do business with or buy from a company.
Today, after running across two lemons, one after the other, I decided to create this column: Marketing lemons.
This column is for me as much as it is for you; it's a place where I can quickly record the lemons that cross my path every day.
My hopes are that you and other marketers on the web will use these lemons to make sweet marketing lemonade for yourselves and your prospects and customers: marketing that makes it easy for people to interact with, explore, and buy from your brand.
Ready to pucker up?
Me, too. Let's go!
Do you sweat the small stuff? Do you want your online presence to inspire trust and confidence? Do you grit your teeth when others don't care enough about YOUR web experience? Are you all about creating an excellent website and excellent content that makes it easy for people to get to know, like, and trust you and buy your stuff?
I think we might be soul mates. And I'd love for you to join my tribe.
When you do, I'll alert you to new blog posts, new programs and products, and new ways for you to create excellent, frictionless, online experiences that lead more people to YES! I promise to be relevant and real, and to send only thoughtful content and advice.