Since hanging my shingle as a marketing writer and editor back in 2002, I've worked on hundreds of projects, only a small sample of which is represented in this portfolio. What I want you to know is that, in all cases, the work I do centers on communicating with readers. In all cases, for every project, I evaluate your company, products, services, and content from the perspective of reader. I ask questions, raise objections, and aim to remove all stumbling blocks--things that may cause readers to falter and lose trust and confidence in you. My aim in the end is to help you create a great experience, and content that leads more people to YES!