Module 2: Plan Your Blog, Blog Your Plan
Module 2.0 – Introduction
In this module introduction, which features a lesson on the editorial calendar, get a quick overview of what’s to come, including talks about audience, content, and blogging strategy.
LESSON 2.1 – WHO
In this lesson, we talk about the people who make your business possible – your ideal customer. Explore their pains, aspirations, mental stories, and possible transformations.
Lesson 2.2 – WHY
This lesson is about your blogging strategy — aligning what you do with what’s going on in your world and your prospects’ and customers’ world with your goals and content plans.
Lesson 2.3 – WHAT
In this lesson, map your WHY — your goals and strategy — with your WHAT — your content. Discover how to choose ideas for blog posts and other content in a strategic way.
Lesson 2.4 – WHERE and WHEN
In this lesson, pull together your previous work via an editorial calendar. Explore different types of calendars, and figure out how often you should blog. An assignment at the end has you creating your very own editorial calendar for the next quarter.