Who are you blogging for? Your prospects and customers, of course! In this lesson, use the Getting to Know Your Audience worksheet to get to know your ideal reader by exploring their pains and challenges–in their own words. Also explore their aspirations and the transformations you bring. The reason for this work is not to sell, although selling is a nice side effect of it. The reason for this work is to begin to understand what content you should create for your blog.